Six agencies gear up for The Creative Shootout

Bottle PR, Dynamo PR, Frank PR, Mischief, PLMR and TVC Group are set to participate in a one day creativity competition, The Creative Shootout, at The China Exchange, Soho in London.

The agencies are set to participate in the competition on 21 January, 2016. The participants will receive a brief from the charity associate of the competition, Unicef UK, in the morning and pitch it back to judges and a live audience of 200 people on the same day.

The winning team’s idea will go to Unicef UK.

Johnny Pitt (pictured), founder of The Creative Shootout and Launch PR, said: “Welaunch’ve ripped up the rule book. Thursday will be a pioneering day in the creative calendar, showcasing the best of agency talent by putting creative mettle to the test, live.”

Judges of the competition will include a host of comms experts including the director of communications and brand at Unicef UK, Jane Cooper, the director of communications and reputation at O2 Telefonica, Nicola Green, and EMEA director of public affairs at Starbucks, Simon Redfern.

Agencies entered in the Autumn by giving the judges a ‘60 second’ submission (in whatever format they liked) on why they have the creative horsepower for Unicef UK.

Viewing the final is free, and all tickets, including paid-for after party tickets can be secured on The Creative Shootout website.