Cision Insights: Why speed is of the essence in a crisis
Megan Taylor, senior client insights manager at Cision, provides examples from the Cision Insights team illustrating the need for speed when a crisis situation hits. In order [...]
Interview with Cision’s Orla Graham on Communicating Causes
Orla Graham, senior client insights manager at Cision, speaks to Christine Kanu about her role in a new book: Communicating Causes – Strategic public relations for the [...]
Discover the big reputational risks tech companies face
Over the past 15 years, the value of technology and tech companies has boomed, both in importance to society and market capitalisation. In 2002, the Interbrand survey of brand [...]
Cision Insights uncovers 3 reputational risks facing the FMCG industry
The £350 million FMCG industry is changing fast. Shifting consumer preferences, new political pressures and resistance to healthier product ranges are all creating [...]
2018 State of the Media survey reveals an industry in flux
In the wake of the Cambridge Analytica scandal, social media platforms are facing a traditional media backlash. Print titles have lost great chunks of their ad revenues to the [...]
Cision Insights reveals the top tech media trends from CES 2018
Alexa and Google Home made the biggest media splash at CES 2018 alongside traditional electronics products, Cision’s Barnaby Barron reports. As the first major trade [...]