Alistair Campbell says: stop celebrating (if you want to win)
Last time you won a pitch or smashed a campaign, did you celebrate? Of course you did. But if you ask Alistair Campbell, you shouldn’t have. I saw Campbell recently at my alma [...]
Comms and the City – those who make money value the power of good PR
Corporate reputations matter. Recent studies show this but during the ten years of its existence,City AM has covered a tumultuous time in the City, overseeing the fall of [...]
A spooktacular spectacle of agency musical bingo
Last night we hosted an Indeedy Musical Bingo Halloween extravaganza (a game show meets dance party meets actual bingo) for some of our favourite London PR agencies, and it’s [...]
Celebrations and measurement: effectiveness drives a big night out for the industry
Like the clocks going back, when the PR Week Awards arrive in the autumn, you know Christmas is not far away. And the presents arrived early for Golin this year, who walked [...]
London Business Forum: Branson on Business
The London Business Forum hosted a special event in early october celebrating the stellar entrepreneurial career of Sir Richard Branson. The discussion, Branson on Business [...]
Stylist Live: brands, meet your target consumer
Claire Burrows, creator and founder of Air & Grace, couldn’t believe her luck as she watched attendees stream into Stylist Live. This was her audience – the women [...]
Creating content for the C-Suite
As interest in content marketing, and the realisation that brands need to create their own content to engage their customers in new ways has grown, it’s become clear that [...]
Happy Birthday Instagram!
This week, Facebook unveiled ‘Reactions’, a new tool that will allow users to go beyond the Like button and use emojis to express their emotional responses. Facebook’s Chief [...]
The X Factor: Everybody’s (not) talking at me…
There has been a lot of talk over recent weeks about how talent show The X Factor is doing in the ratings war – but of course, TV ratings aren’t always an accurate barometer [...]
Agencies: Your future in the face of digital
Tim McLoughlin, Head of Social Media at Saatchi & Saatchi, doesn’t think his job will exist in five years’ time. At a panel discussion hosted by Lansons as part of Social [...]
Is it time for PR agencies to go native?
By Dale Lovell, Chief Digital Officer at Adyoulike UK Native advertising, if you don’t already know, is the current big thing in digital advertising. Rather than the banners, [...]
AMEC Measurement Month – Roundtable at Duck&Waffle
 Not a bad way to start the morning, eh? Gorkana held its first Measurement Roundtable yesterday morning at the Duck & Waffle, focused on best practice measurement in the [...]
How creating original video won us the pitch
Preparing the proposal On my first day at Bottle as Content Lead, I was invited into a pitch meeting where we were planning a proposal for a prospective client. By the end of [...]
Diversity should be more than just a slogan
Just a few weeks ago Washington DC was awash with rainbow colours and delighted celebrations as the Supreme Court legalised same-sex marriage nationwide. A sea-change for [...]
Inspiring lessons in communications from Cannes Lions
All the inspiring work at Cannes Lions got me thinking about excellence in communications generally. And how although we all really love a big award-winning creative idea we [...]
A bold question – but what is PR?
It is a question that is not easily defined. Even PR professionals admit that it is hard to define exactly what PR is. A lot of PRs understand what PRs do but how to sum it up [...]
Who’s watching? What is the role of online video today?
The role of online video,  when it comes to news stories – is one which has shifted significantly over the last 5+ years. When I started out as a broadcast journalist more [...]
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