Communicators can harness the power of influencer marketing in five simple steps, influencer marketing expert Adrian Ma said at this Cision webinar.
The Fanclub PR founder and MD joined Emily Barnes, account manager at Fanclub PR, and Philip Smith, Gorkana’s head of news and content, to discuss how businesses can incorporate influencers into their comms strategies.
“Use audience insights like a media planner,” said Ma. “Brief like an ad agency. Feedback like a digital magazine editor. Create terms like a lawyer – and, react like you’ve always done, just faster!”
“In terms of metrics for digital performance, data is the key to measuring performance just like any other strategy,” Barnes added. “It’s about getting the key messages out to your target audience.”