PR measurement technology is as revolutionary as the invention of the printing press, argued PRIME Research's Nadin Vernon at 'PR measurement in practice'.

The technology driving this measurement revolution is having a transformational effect on the media as a whole, as Nadin Vernon, strategy consultant at PRIME Research, highlighted last night.

“Just as 500 years ago the technology of printing revolutionised the way people communicate,” she said. “Technology today is revolutionising the way we communicate.”

She was speaking at PR measurement in practice, a panel event celebrating the coming together of Cision and PRIME Research – combining the world’s two most awarded media measurement firms into a single intelligence powerhouse.

Click here to see the full write-up and discover four essential PR insights we took away from this exclusive event.