Social media may be maturing as a medium, but journalists are finding new ways for making social networks and platforms work for them in their jobs day-to-day.

This year’s edition of the Social Journalism Study, which Cision conducts annually with Canterbury Christ Church University, reveals the emergence – from a social media perspective – of a new group of journalists, who we call the messengers, and who use social media to communicate with the public more than any other group.

The study shows that social networks, such as Facebook, have replaced Twitter and other microblogs as the most used platforms but time spent on social media and views about its importance to journalism have remained stable. Publishing and promoting content are key drivers of use.

This White Paper, using new findings and the 2017 Social Journalism Study, explains how journalists use social, the 9 key ways social media is affecting UK journalism, journalists’ concerns over fake news and, ultimately, explores what all of this might mean for PR and comms professionals.

Please enter your details to download this white paper:

YES, I would like a FREE demo. Please contact me.
I agree to opt-in to communications from Cision, and that I have read and agree to Cision's Terms and Privacy Statement.
By submitting the information in this form, I confirm that Cision may communicate with me regarding their products and services.
If you wish to update your marketing subscription preferences, please do so by visiting our GDPR pages