2018 promises to be another intriguing year in the evolution of the PR industry as economic, social and technological trends continue to transform the earned media landscape.
This white paper discusses why brands can no longer stay silent on social issues and must instead be prepared to take a stand in their sector in 2018.
It examines how communicators will evolve their use of video content over the course of the year and explore how new technology is set to start a “robot revolution” across the industry this year.
Finally, outlines the need for communicators to use earned media measurement in 2018 to ensure they receive their fair share of the marketing budget.
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