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UK Media Monitoring
The coverage that matters, as it happens
With our service you can be confident that we'll find all your stories, both those you started and those you didn't.
Our experience shows that 90% of coverage found by automated services is not relevant. It takes valuable time and intensive effort to sift through what matters, with the potential to miss crucial coverage. Take a look at our Media List here
So although we continue to invest in the most advanced reading technology, monitoring 12,000 UK publications and blogs, what makes us exceptional, is that the output is then sifted by 250 experienced readers and editors to ensure you receive comprehensive and relevant coverage, across all channels.
Highlights
Personal service
We have the largest account management team in the industry and are unique in ensuring every account is assigned its own dedicated account manager. Your personal account manager is working with you from day one providing a comprehensive switch-over plan to ensure nothing gets lost in translation.
Get the brief right, the coverage will follow
Your account manager works with our search string specialists to help you create a precision point brief and will keep working on it with you until it's yielding exactly the coverage you need. If there's a specialist media outlet you need, just tell us and we'll just add it to our list. Your account manager is on permanent call to ensure we deliver consistently fast and accurate coverage.
Smart coverage
For print, we provide full colour PDFs and for online, we capture a screenshot of your coverage exactly as it is on the site. For broadcast you can access streaming clips live to your desktop . Full transcripts and recordings are also available for your archive. We can also write editorial summaries for each piece of coverage if you need them.
Added Gorkana intelligence
Your coverage comes linked to our Gorkana Media Database, providing an in-depth profile of the journalist and media outlet.
All-in-one
Our unique online portal with integrated media database, monitoring and analysis services and personal dashboard allows you to track, review and share all your multi-channel media coverage from one place.
Online clipbooks
Our clipbook functionality lets you instantly compile and share branded press packs online or via print.
Get the news as it unfolds
You can set up tailored email alerts with summaries and links direct to the PDF, so you know of the coverage the moment it comes in. Out of office? Not a problem, we can send coverage to your smartphone too.
Analyse and demonstrate the success of your PR activities
With our built-in media analysis tools and charts, you can evaluate each and every piece of coverage without having to leave the article page. Our charting and analysis tools allow you to slice and dice the data, for a complete understanding of your outreach and its impact.
Social media monitoring and analysis
Gorkana Radar, our social media monitoring and analysis tool, is completely integrated, providing the critical analysis you need to manage your reputation across all channels.
Gorkana App
Download the new App today and access all the detail and accuracy of our Media Monitoring on your iPhone, iPad or Android to keep tabs on breaking stories. Click here for more information and to download the App
In brief
- Dedicated personal service. Your personal account manager to handle the switch over, help define the brief and ensure consistent, focused delivery.
- Relevant coverage. Receive only relevant content that matches your exact requirements thanks to our optimum blend of high-tech automation and dedicated team of 250 readers.
- Maximum reach. We cover 12,000 outlets, more than any other monitoring service. And if there is still something you need that we don't have, then we'll just add it to our list.
- Smart coverage. Receive your coverage undiluted, full colour PDFs, exact screen shots or if it's broadcast, streamed to your desk top.
- Online access to all your coverage across all your channels. Plan, monitor and analyse all in one place with our unique on line portal, bringing together the combined strengths and expertise of our media database, multi-channel media monitoring and analysis service for the very best media intelligence.
Screenshots
Marks & Spencer
The all-in-one service is ideal...the fact that it brings together services I know deliver accurate & detailed media intelligence gives me great confidence. It’s also the only service that offered me the ability to compare our social & mainstream coverage
Head of Product PR , Marks & Spencer
McDonald's
The link up between Gorkana Group's Media Database and Media Monitoring service works for us. The team saves a huge amount of time through being able to review our media coverage alongside the details of the journalist who wrote it.
Head of Communications , McDonald's
Aon Benfield
Gorkana’s services help us to quantify and qualify the work we do, especially in regard to the volume of news clips we generate in any particular month. It is very important for us to know how often, where, and why Aon Benfield is appearing in the global
Head of Marketing & Communications , Aon Benfield
Virgin Media
Gorkana Group's customer support is exactly what you would expect from a top agency. The constant fine-tuning of their monitoring and evaluation services means we receive the most relevant coverage, which is vital to our work.
Director of Communications & Planning , Virgin Media
