Tuesday December 12
15:00 – 16:00
Register for this webinar

For our final webinar of 2018, we are going to take a look at the shape of public relations as an industry and the changes and challenges we might expect to see next year.

Stephen Waddington, Partner and Chief Engagement Officer at Ketchum, is going to share his predictions for the big trends and developments that are shaping the sector from automation to professionalism. He’ll share practical tips on how you can prepare and take advantage of the opportunities they present.

Topics to be explored on this webinar include:
How the public relations industry is growing up
Shifts in modern consumer behaviour and audiences
Modernising public relations workflow to work at internet speed
Artificial Intelligence and the march of machines in marketing and public relations
How leaders are becoming social and developing their profile and relationships on the internet.

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