Tuesday November 21
15:00 – 16:00
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It might be the major names and agencies that hog the headlines in the PR and communications industry. But new ideas and agencies have constantly been a source of dynamism and creativity in the sector.

In this webinar, we will look at the role of so-called niche and boutique consultancies in the modern communications market and how challenging it is to get a new agency off the ground.

Jason Nisse, who was a director at Newgate and Fishburn Hedges before recently founding The Nisse Consultancy, will argue there are plenty of opportunities for specialist firms to outperform their larger competitors.

Then, Lizzie Earl, who founded boutique PR agency Munch and who has previously worked at Disney, Frank and Golin, will outline the opportunities for smaller agencies in consumer PR and explore the ways that bigger doesn’t always mean better.

Topics to be explored on this webinar include:
How start-up agencies get off the ground
The benefits – and challenges – of working in micro, niche and smaller agencies
The role niche agencies play in the wider communications and PR industry

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