Event details to be announced soon

In today’s crowded job market, it takes more than having great people skills to help you be succeed in PR. You also need hands-on experience and expertise with the latest media outreach, distribution and analysis tools.

Kristin Brewe, who leads UWL’s advertising and PR course, will outline why the new generation of PR pros must be masters of multi-media communications. Then, Cision’s Alison Williams will take a closer look at some of the innovations shaping the future of earned media.“Practical digital experience like this is core to our advertising and PR course,” says Brewe. “Visionary companies like Cision make it possible for students to gain essential skills before they graduate, and we value their partnership tremendously.”

Topics to be discussed include:
· How to advance your career and equip yourself for the future
· How to make the most of your graduate new starters
· Why employers now expect PRs to have a broader range of skills
· The new innovations transforming the comms industry

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