Wednesday October 18
15:00 – 16:00
Register now for this webinar
Social media may be maturing as a medium but journalists are finding new ways for making social networks and platforms work for them in their day-to-day jobs.
On this webinar, using some exclusive research, we are going to take a look at how journalists are using social media to create and promote their work and what this means for the ways PRs can communicate and pitch to them.
Becky Lucas, insight and strategy editor at GQ, will share her thoughts on how the media magazine brand and its team are working on social media and Kristine Pole, senior lecturer marketing, Business School, Canterbury Christ Church University, and Philip Smith, head of content marketing and comms, EMEA, at Cision will present insights and findings from Cision’s Social Journalism Study 2017.
Topics to be explored on the webinar include:
· Trends and insights into the way journalists are using social media in 2017
· Key sources of information for journalists
· How PRs communicate and pitch to journalists
Download the Social Journalism Study to complement this webinar.