Thursday October 19
18:00 arrival (18:45 start) – 21:00

Courthouse Hotel
19-21 Great Marlborough Street
W1F 7HL

As technology advances and competition increases, the array of tools and techniques available to brands and businesses to boost their marketing and media has grown significantly. Allied to this, the amount of customer insight and data available has expanded and can dominate the marketing conversation.

But has it gone too far? Are we vilifying traditional disciplines and ways of working in order to progress? Are marketers and communicators prioritising technology – the science – ahead of more intangible skills such as instinct? How do we effectively combine art and science in communications and what are the benefits of getting the balance right?

We will be joined by Ruth Yearley, insight and strategy director at Ketchum, and Paul Hender, head of insight at Cision, who will help us explore these themes and look at the debate between art and science in comms and marketing.

Topics to be discussed will include:
• Art and science – have marketers and communicators achieved the right balance?
• The tension between data-driven comms and creativity
• What is insight and how to do you make the most of it?
• The benefits of combining planning and instinct

Join us for our exclusive event which will explore how to achieve the right balance between creativity and data in comms, and instinct and planning in earned media initiatives, in order to get the right results when building brands and running campaigns.

Register for your place:

Please note, our events are exclusive to clients of Cision, Gorkana and PR Newswire. If you have any questions please email events@gorkana.com.

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