Business news is no longer confined to the financial press or City pages. Online and off, key business trends and issues have as much chance of driving the mainstream news agenda as many consumer issues do.

This White Paper explores how this trend is affecting corporate communications practitioners as their work feeds into a more integrated news cycle. It examines a number of questions, including: what does this trend mean for brands and
businesses as consumer audiences become more interested in business news and, ultimately, become more business-savvy? How does this affect specialist corporate and financial PR agencies and the structure of in-house comms teams?

With the aid of key trends and case studies of business successes, and thoughts from journalists and editors from the national and financial press, this White Paper shows how mainstream media interest in business issues is creating both comms opportunities and benefits.

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