Disruptive brands can be some of the most exciting organisations to PR, yet their quick growth, impact on social, legal and financial infrastructures and ability to shake-up entire industries can make them a challenging project to take on.

This White Paper looks at how PR teams work with disruptors from their start-up phase to becoming an internationally recognised brand. Top tips are offered from agencies and in-house teams from Impression, Chargifi, Airbnb, Indiegogo and Virgin, as well as The Guardian’s tech veteran Charles Arthur.

Featuring interviews, case studies and opinions, this White Paper is your quintessential guide to building a disruptor brand.

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