Pitching to journalists is the distinctive and enduring PR and media relations challenge.

Planning, poise and purpose can ensure a successful pitch but every journalist and every media brand is  different. The best pitches – with the best chance of success – acknowledge this.

Cision’s regular media briefing events, where journalists are quizzed on what their personal dos and don’ts are, highlight what it takes to craft a successful pitch. This white paper brings together the five most essential pitching tips from the events we’ve been running over the  last 18 months.

Download this white paper today to find out what some of the most influential journalists in the UK have to say about the perfect PR pitch.

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