In 2016, the multiple award-winning Missing Type campaign returned on an even grander scale, with As, Bs and Os disappearing from locations, brand names and media titles around the world.  Campaign: Missing Type Client: NHS Blood & Transplant PR Team: MHP–Engine Timing: August 2016 Budget: £100k+ Objectives: In 2016 MHP-Engine was tasked with the ‘tricky second … Continue reading PR Case Study: Missing Type 2016