Social media – fuelled by new platforms, technology and consumer demand – is changing. As it evolves, how do journalists feel they and the work they do is being affected?
To find out, Gorkana, and its parent company Cision, in partnership with Canterbury Christ Church University, have conducted an annual Social Journalism Study in a range of international markets showing how journalists use social media in their work and how social channels facilitate communication between journalists and PR and comms professionals.
In the UK, this year’s findings show that social media continues to be widely used among journalists, but the platforms are used more purposefully and there is less experimentation. On social media, UK journalists can be identified as one of five groups of social media user. These range from the least active social media users, or sceptics, to the most active social media users, the architects.
The way these groups are changing shows that not every journalist is affected the same way by social media and this White Paper, using findings from the 2016 Social Journalism Study, explains what journalists think is happening and highlights nine key ways social media is affecting journalism in the UK as well as what this might mean for PR and comms professionals.
Download the White Paper to find out more.