Career:

2006 – Gorkana, Director (Europe)
2001 – JPMorgan Asset Management, Press Relations Manager Continental Europe
2000 – JPMorgan, Corporate Communications, Press Officer
1997 – JPMorgan Futures & Options Group, Senior Client Services Representative
1996 – Fidelity Investments International, Customer Account Executive (German Retail)
1995 – Publieurope International Ltd, Marketing Assistant – Internship

Education:

University of London, Institute of Education, MA (Hons) in Media Studies
University of London, Queen Mary and Westfield College, BA (Hons) European Studies

Languages:

Italian – mother tongue
English – fluent spoken and written
German – fluent spoken and written
French – fluent spoken and written

Interests:

What did you want to be when you were a child?
Hairdresser

What was the best advice you received from your parents?
Treat other people like you would like to be treated

Who is/was your best James Bond?
Sir Sean Connery

If you could have dinner with anyone, who would it be with and why?
Brad Pitt

What’s your perfect weekend?
Spending the hot sunny day at the beach with the hubby & kids, followed by an evening with close friends over great food and wine

What language would you like to be fluent in and why?
Portuguese – so I could communicate better with my sister-in-law’s family

(Editor’s note: Barbara already speaks French, German and Italian fluently)

What profession do you regret not pursuing?
Becoming a professional make-up artist

What do you demand in your colleagues?
Honesty, team spirit and giving their best

If you could change one thing about PR what would it be?
That its value could be easily quantified

Finally – On each line are two choices – pick one….