Career:

2003 – Gorkana, CEO / Founder
1999 – Morgan Stanley, Vice President within Corporate Communications Division, responsible for the media relations’ activities for the Institutional Securities business across EMEA
1997 – J.P. Morgan, Associate in media relations team
1996 – Ludgate Communications, Account Manager
1992 – 7th Gurkha Rifles (later became Royal Gurkha Rifles), Captain

Education:

University of St Andrews, MA (Hons) in Modern History and Russian Literature

Interests:

What did you want to be when you were a child?
A pirate

What was the best advice you received from your parents?
Be kind – it never pays to be cruel

Who is/was your best James Bond?
Pierce Brosnan

If you could have dinner with anyone, who would it be with and why?
Mahatma Gandhi – he embarrassed the British out of India through nonviolence

What’s your perfect weekend?
Glorious sunshine, weekend papers, glasses of wine, bit of Grandstand and laughter with the children in the pool

What language would you like to be fluent in and why?
French, so that I can live there for four months of the year

What profession do you regret not pursuing?
Becoming a doctor

What do you demand in your colleagues?
Accountability and hard work

If you could change one thing about PR what would it be?
Its overall perception or brand

Finally – On each line are two choices – pick one….