Getting coverage is the holy grail for any PR but with the plethora of glossy consumer magazines it’s often difficult to know where to start. At Gorkana, we have a secret weapon when it comes to spotting coverage opportunities, knowing which journalist to call and how to pitch.
Tor Sandars, one of Gorkana’s specialist senior consultants, has nearly 20 years’ PR experience, including running her own agency for four years, and has worked on brands including Tefal, Patak’s, Tilda Rice and Jus-Rol. If there’s a PRable opportunity to be found she’ll find it.
Working behind the scenes, Tor and a team of 19 researchers spot and list thousands of PR opportunities from consumer magazines and nationals. Between juggling phone calls, Gorkanapr managed to catch up with Tor to hear how she goes about finding the hidden gems to help PRs stay on top of their game.
Getting coverage is the holy grail for any PR but with the plethora of glossy consumer magazines it’s often difficult to know where to start. At Gorkana, we have a secret weapon when it comes to spotting coverage opportunities, knowing which journalist to call and how to pitch.
Tor Sandars, one of Gorkana’s specialist senior consultants, has nearly 20 years’ PR experience, including running her own agency for four years, and has worked on brands including Tefal, Patak’s, Tilda Rice and Jus-Rol. If there’s a PRable opportunity to be found she’ll find it. Click here to read more…
Working behind the scenes, Tor and our team of 19 researchers have been through 100 consumer mags and found more than 1,000 PR opportunities, which can now be accessed via 40+ READY-MADE LISTS on the Gorkana Media Database. Between juggling phone calls, we managed to catch up with Tor to hear how she goes about finding the hidden gems to help PRs stay on top of their game. Click here to read more…