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News

January 2010: Gorkana launches Easter lists

The Gorkana team recently contacted the top 100 consumer magazines and has pulled together a list of all the available PR opportunities.

The lists include accurate journalist contact details, as well as background notes, to help PRs pitch stories to the right journalists at the right time.

If you are a Gorkana client please contact the support team on feedback@gorkana.com to find out how to access the lists.

If you are not a database client please call the Gorkana sales team on +44 (0)20 7420 6854 or request a free demo.


January 2010: Gorkana Breakfast event, Meet the Fabulous team!

Gorkana has a few final places for the breakfast briefing with the Fabulous team next Tuesday, 19th January.

News of the World launched Fabulous magazine two years ago as an unashamedly female glossy news supplement and it has grown to be the biggest selling women’s magazine boasting a readership of 5.3 million. The magazine covers fashion, celebrity, real life and beauty.

Gorkana has an exclusive face-to-face briefing with the senior Fabulous team including Jo Upcraft, lifestyle editor: Phoebe Frangoul, web editor: Sinead McIntyre, features director and Tracey Leasayer, fashion editor.

The breakfast is at RIBA, 66 Portland Place, W1AD at 9.30.

If you are a Gorkana client and are interested in attending, please email events@gorkana.com.


December 2009: Spotting PR opportunities

Getting coverage is the holy grail for any PR but with the plethora of glossy consumer magazines it’s often difficult to know where to start. At Gorkana, we have a secret weapon when it comes to spotting coverage opportunities, knowing which journalist to call and how to pitch.
Tor Sandars, one of Gorkana’s specialist senior consultants, has nearly 20 years’ PR experience, including running her own agency for four years, and has worked on brands including Tefal, Patak’s, Tilda Rice and Jus-Rol. If there’s a PRable opportunity to be found she’ll find it.
Working behind the scenes, Tor and a team of 19 researchers spot and list thousands of PR opportunities from consumer magazines and nationals.  Between juggling phone calls, Gorkanapr managed to catch up with Tor to hear how she goes about finding the hidden gems to help PRs stay on top of their game.

Tor SandersGetting coverage is the holy grail for any PR but with the plethora of glossy consumer magazines it’s often difficult to know where to start. At Gorkana, we have a secret weapon when it comes to spotting coverage opportunities, knowing which journalist to call and how to pitch.

Tor Sandars, one of Gorkana’s specialist senior consultants, has nearly 20 years’ PR experience, including running her own agency for four years, and has worked on brands including Tefal, Patak’s, Tilda Rice and Jus-Rol. If there’s a PRable opportunity to be found she’ll find it. Click here to read more…

Working behind the scenes, Tor and our team of 19 researchers have been through 100 consumer mags and found more than 1,000 PR opportunities, which can now be accessed via 40+ READY-MADE LISTS on the Gorkana Media Database Between juggling phone calls, we managed to catch up with Tor to hear how she goes about finding the hidden gems to help PRs stay on top of their game.  Click here to read more…


December 2009: Gorkana’s healthcare data in rude health

healthThere is no doubt that the current economic climate has impacted PRs across the country, but industry experts all agree that healthcare PR is surviving the recession in comparatively rude health. We’re pleased to hear it because Gorkana has invested heavily over the last six months getting its healthcare data in ship shape order.

Working with seasoned healthcare PR Gina Constantinides, Gorkana has revamped and updated its healthcare data. Gina, who has more than 12 years’ PR experience, and has worked on campaigns for Benecol and Splenda, as well as new drug launches in key therapy areas, has spearheaded a project which has seen the Gorkana Media Database more than double the healthcare data it lists and tracks.
Gorkanapr caught up with Gina as she was planning the grand unveiling of the new-look data to hear more…

Working with seasoned healthcare PR Gina Constantinides, we have revamped and updated the healthcare data on the Gorkana Media Database. Gina, who has more than 12 years’ PR experience, and has worked on campaigns for Benecol and Splenda, as well as new drug launches in key therapy areas, has spearheaded a project which has seen us more than double the healthcare data we list and track.

Our PR News team caught up with Gina as she was planning the grand unveiling of the new-look data.  Click here to read more…


November 2009: Launch of the 2009 How-Do Media 100

How-do’s annual compilation of 100 of the region’s leading and most influential media and creative industries folk will commence publication next week. The Media 100 feature launches on the site on Monday 23 November, and over the course of the week will details of the top 100. As per last year, the panel of judges has ranked the top 30 of the compilation and will publish the remaining 70 profiles with no ranking or order intended.

We are pleased to support How-do Media 100 and help celebrate the achievements of the most influential and powerful media, creative and digital figures based in the North West.

How-Do serves the media industry in the North West of England, offering news, opinion and resources for those working in all aspects of media in the region. For more information, please visit www.how-do.co.uk