Gorkana is delighted to announce that it is to join Durrants and Metrica to deliver a unique service for the PR industry.
Durrants, the premier provider of media monitoring and analysis services, has been providing an invaluable service to communications and PR specialists for over 125 years.
Gorkana was set up in 2003 by ex-PRs Alex Northcott and Michael Webster who were frustrated by the lack of a quality service to help them target and build up positive working relationships with the media. Gorkana offers a range of services to provide day-to-day support for PRs and the media including an industry leading media database renowned for its accurancy and depth media profiles; daily email alerts to keep journalists and PRs informed about the latest journalism news and moves; media requests; forward features and industry news and jobs.
Jeremy Thompson, Durrants Managing Director, comments:
“This move is transformational as it completes the coming together of three market leaders, all with strong reputations for delivering exceptional services and customer support.
Durrants acquired Metrica, the award winning media evaluation specialist in October 2009. Combining Gorkana with Durrants media monitoring and Metrica analysis will give our customers unrivalled access to the ‘best of breed’ solution for every stage of the PR workflow.”
Alex Northcott, Gorkana Chief Executive, said:
“This is an exciting leap forward for Gorkana and will provide scope to accelerate our growth internationally and in terms of the products we can offer. The synergies created by this deal will dramatically increase the level of journalist intelligence and insight we can provide to our core markets.
“Getting PRs to engage with journalists in an intelligent way is at the heart of everything we do. So our core focus has always been to offer our clients the most accurate and reliable media intelligence to support them in a fast evolving media landscape. Gorkana will be greatly enhanced by Durrants and Metrica, giving our clients access to the very best intelligence. This unique offering will allow us to customise and filter the detail and content that many of our clients have told us they want.”
If you are a current Gorkana customer we have put together a list of FAQs which should be able to answer some of the queries you might have. Alternatively, please contact your dedicated account manager or email us on enquiries@gorkana.com and we will happily answer any of your questions.