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News

August 2010: Looking to secure Christmas coverage?

Christmas giftHere at Gorkana we’ve been busy liaising with the journalists of the top 100 consumer monthly magazines and discussing the content of their up-coming Christmas pages and the PR Opportunities that will be available for you.

We’ve put together two lists filled to the brim with the Christmas food & drink and Christmas gift PR opportunities.

If you’re a client and would like to make use of these opportunities, you can find a list of them on the Gorkana Database here: lists > all lists > consumer > choose a pr opportunity > seasonal lists

And if you’re not already taking advantage of our trusted media database but would like to, or you’re just curious to know more, then please contact our sales team on +44 (0)20 7420 6882.


April 2010: Gorkana launches World Cup list

Gorkana has launched a ready-made list containing contact details of all the journalists who will be travelling to South Africa to cover the World Cup.

Image: Salvatore Vuono / FreeDigitalPhotos.netThe list includes 50 journalists from nationals, regionals and newswires who will be based in South Africa from June 11 to July 11 to cover all the football action.

There is also a list of journalists who will be covering this year’s World Cup while based in the UK.

If you are a Gorkana Media Database client please contact Gorkana Support on feedback@gorkana.com to find out how to access the lists.

If you are not a media database client please call the Gorkana sales team on +44 (0)20 7420 6854 or request a free demo here.  Find out more about our full range of communications tools for PRs here.


April 2010: Gorkana joins Durrants and Metrica

Gorkana is delighted to announce that it is to join Durrants and Metrica to deliver a unique service for the PR industry.

Durrants, the premier provider of media monitoring and analysis services, has been providing an invaluable service to communications and PR specialists for over 125 years.

Gorkana was set up in 2003 by ex-PRs Alex Northcott and Michael Webster who were frustrated by the lack of a quality service to help them target and build up positive working relationships with the media.  Gorkana offers a range of services to provide day-to-day support for PRs and the media including an industry leading media database renowned for its accurancy and depth media profiles; daily email alerts to keep journalists and PRs informed about the latest journalism news and moves; media requests; forward features and industry news and jobs.

Jeremy Thompson, Durrants Managing Director, comments:

Durrants“This move is transformational as it completes the coming together of three market leaders, all with strong reputations for delivering exceptional services and customer support.

Durrants acquired Metrica, the award winning media evaluation specialist in October 2009. Combining Gorkana with Durrants media monitoring and Metrica analysis will give our customers unrivalled access to the ‘best of breed’ solution for every stage of the PR workflow.”

Alex Northcott, Gorkana Chief Executive, said:

Alex Northcott, Gorkana CEO“This is an exciting leap forward for Gorkana and will provide scope to accelerate our growth internationally and in terms of the products we can offer. The synergies created by this deal will dramatically increase the level of journalist intelligence and insight we can provide to our core markets.

“Getting PRs to engage with journalists in an intelligent way is at the heart of everything we do. So our core focus has always been to offer our clients the most accurate and reliable media intelligence to support them in a fast evolving media landscape. Gorkana will be greatly enhanced by Durrants and Metrica, giving our clients access to the very best intelligence. This unique offering will allow us to customise and filter the detail and content that many of our clients have told us they want.”

If you are a current Gorkana customer we have put together a list of FAQs which should be able to answer some of the queries you might have. Alternatively, please contact your dedicated account manager or email us on enquiries@gorkana.com and we will happily answer any of your questions.


January 2010: Gorkana launches Easter lists

The Gorkana team recently contacted the top 100 consumer magazines and has pulled together a list of all the available PR opportunities.

The lists include accurate journalist contact details, as well as background notes, to help PRs pitch stories to the right journalists at the right time.

If you are a Gorkana client please contact the support team on feedback@gorkana.com to find out how to access the lists.

If you are not a database client please call the Gorkana sales team on +44 (0)20 7420 6854 or request a free demo.


January 2010: Gorkana Breakfast event, Meet the Fabulous team!

Gorkana has a few final places for the breakfast briefing with the Fabulous team next Tuesday, 19th January.

News of the World launched Fabulous magazine two years ago as an unashamedly female glossy news supplement and it has grown to be the biggest selling women’s magazine boasting a readership of 5.3 million. The magazine covers fashion, celebrity, real life and beauty.

Gorkana has an exclusive face-to-face briefing with the senior Fabulous team including Jo Upcraft, lifestyle editor: Phoebe Frangoul, web editor: Sinead McIntyre, features director and Tracey Leasayer, fashion editor.

The breakfast is at RIBA, 66 Portland Place, W1AD at 9.30.

If you are a Gorkana client and are interested in attending, please email events@gorkana.com.