“Gorkana shapes the way that PR teams interact with journalists and visa versa. It not only catalyses coverage externally, but internally the relationships between senior spokespeople and communications teams are strengthened by the knowledge, consistency and trust it brings. It enables us to operate in a higher gear proactively, and navigate previously unchartered territory reactively, facilitating sounder brand risk management with a few clicks. The Gorkana-effect is such that you can actually tell when meeting an industry peer if they use it or not without asking, the difference is that those who use it have an increased level of accuracy in the way they think and talk about their key media….”

“Creating lists and accessing Gorkana’s ready made lists are a quick and easy way to get hold of up-to-date, relevant journalists and the media. Gorkana has enabled Sue Ryder Care to reach more potential supporters.”

“Gorkana is the one PR tool that no ambitious press officer can do without. Not only does the accuracy of its database and the daily news updates keep your finger on the pulse but the service Gorkana offers is second to none. Every time I have contacted Gorkana using the ‘Email Gorkana‘ facility, I have received a reply within five minutes (sometimes less!) enabling me to get on with the job in hand.”

“Gorkana is leaps and bounds ahead of other media database services. It has set itself apart by thinking hard about how PR teams work and fulfils the critical function of providing media intelligence at the fingertips of PR professionals. We know because we go out to the market every year and trial different solutions for accuracy, accessibility and value. The quality of Gorkana’s data is first rate and reliable. The simple web interface is first rate and requires minimal training, meaning users can crack on with the key aspect of their role, namely developing relationship with the media.”

“Having signed up with Gorkana in June 2008 I have been to a few of their breakfast meetings and have found them to be highly informative, energetic, fun and a great place to meet other PR Professionals. They are held in great locations across London which cater brilliantly for the meetings, and the panel are always happy to share tips on how to communicate effectively with them as well as some quirky stories which make the breakfast meeting fun as well as professional. The attendance is always high and the staff at Gorkana make an effort to network in the foyer at the beginning and at the end, chatting to clients and making us all feel very welcome. It’s a great opportunity to be updated on the industry and helps me to be sure that I am doing my job right!”