How to implement a PR newsroom
How to implement a PR newsroom model in 3 simple steps
PR newsrooms are the best way to ensure your comms function can keep stride with the sheer pace of conversation on the internet. As Stephen Waddington, Ketchum’s chief [...]
Good Relations executive director Lawrence Collis
Inside a PR newsroom with Good Relations’ Lawrence Collis
Lawrence Collis, executive director at Good Relations, outlines why the agency uses a newsroom model for everything from news generation to crisis management. You’re [...]
Why PR newsrooms are the future of brand storytelling
Why PR newsrooms are the future of brand storytelling
The newsroom model is what lets daily news titles work fast to fill their pages with great stories that sell papers. Your business most likely has different strategic [...]
How Microsoft revolutionised its corporate comms with a brand newsroom
How Microsoft revolutionised its corporate comms without the mainstream media
It’s 2013, and Microsoft is about to do something that will change its corporate comms forever. Steve Clayton, the brand’s chief storyteller, has been writing an unusual [...]
Michael Taggart, Foco
Opinion: Chomping at the bot – my night with a chat AI
Michael Taggart, co-founder at Foco, considers how far AI has come since the first chatbot was invented in 1964 and what that means for financial PR today. I had a great [...]
Four trends to shape earned media in 2018
2018 promises to be another intriguing year in the evolution of the PR industry as economic, social and technological trends continue to change the earned media landscape. [...]
The key challenges facing influencer marketing in 2018
The key challenges facing influencer marketing in 2018
Influencer marketing was PR’s big growth story in 2017.  Instagram now boasts 700 million active monthly users, while YouTube’s top 10 creators raked in £93.7 million [...]
Sean O
A better way to measure the value of earned media
Earned media is perfectly positioned to solve the biggest challenges senior marketers face. It generates qualified prospects, identifies potential leads and engages customers [...]
Driving growth with PR measurement
Why measurement is the key to rapid earned media growth
For earned media to grow as rapidly as the paid and owned media industries have expanded, communicators need to embrace measurement. Yet, many in PR still don’t see [...]
Chris Lynch, Cision CMO
Chris Lynch: “Nearly half of journalists said they can’t carry out their job without social media”
Cision CMO Chris Lynch discusses the important key findings in the US from the annual 2017 Global Social Journalism Study. The UK 2017 Social Journalism Study country report [...]
Amplify your success with PR targeting
Discover the PR targeting technique that toppled Ed Sheeran
There’s no reason you should have heard of Daisy Clark. She’s an ordinary teenage girl who likes the guitar and has barely left her home county of Cornwall. Yet, earlier this [...]
White Paper: Fake news and communications
With the concept of fake news challenging consumer trust in the media, Cision has published a new UK white paper highlighting the challenges this phenomenon creates for [...]
White Paper: Analysis best practice and measurement in a changing world
Following a successful awards at this month’s AMEC summit in Bangkok, Cision has published a new UK white paper – Analysis best practice and measurement in a changing [...]
White Paper: 3 steps to owning the creative idea in PR
In 2017, PR teams are more comfortable than they have ever been in creating the big ideas and building creative structures that make them leaders in the marketing mix, but [...]
White Paper: Distribution and Media Messaging
Gorkana‘s latest white paper looks at the tools PR professionals use to distribute content and features insight from industry experts, case studies and other commentary. [...]
White Paper: The Power of Video in PR and Comms
The Power of Video in PR and Comms: How communicators and journalists use video to tell their stories As video becomes a favoured format online, an exclusive Gorkana White [...]
White Paper: 9 key insights into journalism and social media in the UK
Gorkana’s latest White Paper: 9 Key Insights Into Journalism and Social Media in the UK, based on an annual survey, shows that social media, and the way that it is used [...]
White Paper: Crisis comms in the evolving media landscape
Everyone – from organisations to individuals – is vulnerable to crises. When it comes to crisis situations the question is not if it will affect your brand or [...]
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