Sean O
A better way to measure the value of earned media
Earned media is perfectly positioned to solve the biggest challenges senior marketers face. It generates qualified prospects, identifies potential leads and engages customers [...]
Driving growth with PR measurement
Why measurement is the key to rapid earned media growth
For earned media to grow as rapidly as the paid and owned media industries have expanded, communicators need to embrace measurement. Yet, many in PR still don’t see [...]
Chris Lynch, Cision CMO
Chris Lynch: “Nearly half of journalists said they can’t carry out their job without social media”
Cision CMO Chris Lynch discusses the important key findings in the US from the annual 2017 Global Social Journalism Study. The UK 2017 Social Journalism Study country report [...]
Amplify your success with PR targeting
Discover the PR targeting technique that toppled Ed Sheeran
There’s no reason you should have heard of Daisy Clark. She’s an ordinary teenage girl who likes the guitar and has barely left her home county of Cornwall. Yet, earlier this [...]
White Paper: Fake news and communications
With the concept of fake news challenging consumer trust in the media, Cision has published a new UK white paper highlighting the challenges this phenomenon creates for [...]
White Paper: Analysis best practice and measurement in a changing world
Following a successful awards at this month’s AMEC summit in Bangkok, Cision has published a new UK white paper – Analysis best practice and measurement in a changing [...]
White Paper: 3 steps to owning the creative idea in PR
In 2017, PR teams are more comfortable than they have ever been in creating the big ideas and building creative structures that make them leaders in the marketing mix, but [...]
White Paper: Distribution and Media Messaging
Gorkana‘s latest white paper looks at the tools PR professionals use to distribute content and features insight from industry experts, case studies and other commentary. [...]
White Paper: The Power of Video in PR and Comms
The Power of Video in PR and Comms: How communicators and journalists use video to tell their stories As video becomes a favoured format online, an exclusive Gorkana White [...]
White Paper: 9 key insights into journalism and social media in the UK
Gorkana’s latest White Paper: 9 Key Insights Into Journalism and Social Media in the UK, based on an annual survey, shows that social media, and the way that it is used [...]
White Paper: Crisis comms in the evolving media landscape
Everyone – from organisations to individuals – is vulnerable to crises. When it comes to crisis situations the question is not if it will affect your brand or [...]
White Paper: Business issues fuel PR
Business news is no longer confined to the City pages or niche publications. In recent years, it has become a ‘mainstream’ concern and is increasingly popular. A new Gorkana [...]
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