The Hook: Our original content separates us from other social publishers
The Hook: Our original content separates us from other social publishers
The Hook’s original content is what helps the social publisher stand out from its competitors, head of production Jessica Lever revealed in Tuesday’s inaugural [...]
CisionMeets... webinar series launches with The Hook
CisionMeets… webinar series launches with The Hook
Cision is thrilled to announce the launch of the CisionMeets… webinar series, which combines its industry-leading media briefings with the webinar format. [...]
How AMEC’s ‘maturity mapper’ will transform the PR industry
How AMEC’s ‘maturity mapper’ will transform the PR industry
AMEC’s Measurement Maturity Mapper will help communicators uncover the vital insights they need to build more effective PR campaigns, its creators said in this week’s webinar [...]
Enhancing your PR measurement with ‘maturity mapping’
How to enhance your PR measurement with ‘maturity mapping’
The overwhelming majority of PRs are actively trying to evaluate the success of their activities. But, new research from AMEC and Cision shows that fewer than one in four [...]
What journalists say they want from PRs today
Fake news is the biggest challenge facing the media today
The rise of fake news has led to journalists becoming much more conscious about what they publish, celebrity content director Jack White revealed in Cision’s latest webinar. [...]
What journalists say they want from PRs today
Cision webinar to reveal what journalists really want from PRs today
For Cision’s 2018 State of the Media survey, we wanted to discover what the transformation the media has undergone over the past 12 months means for PR professionals. So, we [...]
Your chance to see the world’s most advanced comms technology in action
Your chance to see the world’s most advanced comms technology in action
You will be blown away by what’s possible with the latest earned media technology. Advances in cloud technology and big data have revolutionised the industry in recent [...]
How to build a tech brand with earned media Steph MacLeod and Marc Chacksfield
How to build a tech brand with earned media
Kaizo director Steph MacLeod and Marc Chacksfield, TechRadar’s interim global editor-in-chief, outlined how to build a tech brand with earned media in this week’s Cision [...]
Cision webinar to reveal how to build a tech brand with earned media
Staying ahead in tech PR requires constant innovation. Today’s breakthroughs are tomorrow’s old news, and it can be tough to convey the benefits of complex technologies to key [...]
Louie St Claire, Harvard
Opinion: Why brands need PR to make technology personal
Louie St Claire, Harvard’s Group CEO, argues that tech brands must invest in PR to connect with their audiences and outlines four simple steps to engage tech consumers. [...]
Future trends in media relations
How to create a powerful media relations strategy for 2018
Media relations is far from dead, Eulogy MD Lis Field argued in this week’s Cision webinar. In fact, it’s more important than ever. While some might view the rise [...]
Cision webinar to reveal the latest trends in media relations
Influencer marketing may have been the big growth story of 2017. But media relations techniques still form the backbone of every great PR strategy. PR will always be about [...]
Cision webinar Stephen Waddington 5 predictions for PR in 2018
Stephen Waddington predicts 2018 will be a breakthrough year for PR
In this year’s final Cision webinar, Ketchum‘s Stephen Waddington predicted that 2018 will see communicators capitalise on the opportunities new technology is [...]
Stephen Wagginton Ketchum chief engagement officer
5 essential PR predictions for 2018
Many will look back on 2017 as a watershed year for PR. The industry has changed dramatically over the past 12 months, with this transformation playing a key role in [...]
Cision webinar: Niche consultancies are disrupting the PR industry
The niche consultancies out to disrupt the PR industry
The largest PR firms are big for a reason. But in yesterday’s Cision webinar, consultancy and small PR agency founders Jason Nisse and Lizzie Earl argued that smaller [...]
Sign up for webinar on niche consultancies and PR disruption
Time is running out for you to sign up to Cision’s “Are niche consultancies disrupting the PR industry?” webinar, which takes place next week on Tuesday 21 [...]
2017 social journalism study Becky Lucs and Kristine Pole 240x175
4 essential PR insights from the 2017 Social Journalism Study
From Twitter’s falling popularity to the dawn of a new breed of “social journalist” – Cision’s 2017 Social Journalism Study is packed with insights to help communicators build [...]
The simple “framework” that powers award-winning PR campaigns
Slimming World’s Jenny Caven revealed the proven techniques its PR team used to create and optimise its AMEC award-winning ‘Dream Weight’ campaign in this week’s Cision [...]
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