W creates “Wins. Not wings” for Carabao to celebrate Chelsea’s Premier League title win
W unveiled its new integrated advertising campaign for Carabao this week, celebrating the Premier League title win of the energy drink’s partner, Chelsea Football Club. The [...]
Dreamland Margate hires W as part of £15 million regeneration plan
Dreamland Margate has appointed W to support its re-opening next month – the first phase in a £15 million regeneration programme that will see a “complete [...]
W opens “northern powerhouse”
W Communications has acquired Newcastle-based GluePR and renamed it W North, as the agency looks to provide its clients with “a view outside of the London bubble”. Christian [...]
W acquires House PR amid expansion plans
W has acquired House PR as part of an ambitious expansion strategy that has already seen the company open offices in Singapore and Amsterdam. The deal will add scale to W in [...]
W expands to Amsterdam
W has opened a full-service office in Amsterdam, in partnership with boutique consultancy roycomm, 12 months after opening its doors in Singapore. W has decided to put down [...]
Online courier Jinn briefs W for UK roll-out
Jinn, an online courier service which claims to let users order “anything they wish”, has appointed W to lead its PR, as the brand embarks on a UK-wide roll-out programme. [...]
Opinion: Influencer Marketing – you have to earn it!
W Communications launched a new division, W Influencer, this month, with the aim of bringing the benefits of “earned advocacy” to a wider range of brands. W’s [...]
W launches influencer marketing division
W Communications has this week launched a new agency division, W Influencer, as it looks to bring the benefits of “earned advocacy” to a wider range of brands. W [...]
W briefed to help Camden Town Brewery go global
Camden Town Brewery has appointed W following a competitive pitch to handle its UK PR as it looks to move from a London brewery into a global brand. W’s brief will include [...]
W launches Carabao energy drink in the UK
South-East Asian energy drink brand Carabao has selected W to lead its UK comms, as it gears up to launch a multi-million-pound UK marketing campaign and three-year [...]
W promotes Sophie Raine to director
W has promoted its head of brand, Sophie Raine, to director, just over two years after she first joined the agency. Raine, who joined W in 2014, has helped grow the agency’s [...]
W wins six-figure brief to promote Ryvita
Ryvita has handed W a six-figure PR, digital and influencer engagement brief, as the British crispbread brand looks to engage with a “new generation” of consumers. W, which [...]
Joe Barnes joins W as head of digital
W has enhanced its digital division with the appointment of Deep Focus London’s Joe Barnes as head of digital. Barnes will work alongside W’s senior leadership team, which [...]
Web-building platform Weebly hands UK brief to W
Weebly, a Silicon Valley-based web-building platform forecast to hit a $1bn valuation in 2016, has appointed W as its UK comms agency, as it looks to enhance its presence in [...]
Belstaff hands global brief to W
British luxury lifestyle brand Belstaff has hired W as its retained global social media agency. W has been appointed to deliver content and engagement for Belstaff, with a [...]
Lidl names W as its UK PR agency
Lidl, Britain’s fastest-growing supermarket*, has appointed W as its UK PR agency ahead of a major expansion programme. W, which won the account following a competitive pitch [...]