W used World Mental Health Day and a partnership with Topman and Love Island
PR Case Study: W – #DontBottleItUp
W used World Mental Health Day and a partnership with Topman and Love Island’s Chris Hughes to promote the CALM (Campaign Against Living Miserably) message to men that [...]
House wins the Thursford Christmas Spectacular
House wins Thursford museum’s Christmas Spectacular
Thursford, a museum in Norfolk which boasts the world’s largest collection of steam trains and organs, has signed W-owned agency House to support its “Vegas-style” [...]
W North wins Reeves and Snazaroo
W North wins arts brands Reeves and Snazaroo
Reeves and Snazaroo, two brands from art supplies specialist ColArt Group, have appointed W North as their retained agency. W North has been briefed to drive a new brand [...]
W Enterprise wins Brightpearl
Brightpearl joins W Enterprise division
Retail management system provider Brightpearl has appointed W’s newly established W Enterprise division to increase its engagement with mid-sized UK retailers. W will build [...]
W launches corporate comms division W Enterprise
W has launched a new corporate communications division, W Enterprise, which combines its media, tech, corporate, B2B and BrandLab clients under a single umbrella. The [...]
W creates “Wins. Not wings” for Carabao to celebrate Chelsea’s Premier League title win
W unveiled its new integrated advertising campaign for Carabao this week, celebrating the Premier League title win of the energy drink’s partner, Chelsea Football Club. The [...]
Health-tech platform Cera chooses W to help “disrupt social care sector”
Cera, a new health-tech platform which enables family members to book carers for elderly relatives, has appointed W as its retained PR agency, following a launch project in [...]
Shortlist Media hands retained PR brief to W
Shortlist Media, which publishes free titles ShortList and Stylist, has appointed W as its retained agency, as it embarks on an editorial, commercial, digital and experiential [...]
Dreamland Margate hires W as part of £15 million regeneration plan
Dreamland Margate has appointed W to support its re-opening next month – the first phase in a £15 million regeneration programme that will see a “complete [...]
House PR re-appointed for BBC Countryfile Live’s second year
House PR has been signed up by BBC Countryfile Live to manage a PR campaign around the four-day live event, which made its debut last year. Taking place in the grounds of [...]
W wins European PR brief for Major League Baseball
Major League Baseball (MLB) has appointed W to handle its UK and European PR, as the organisation looks to increase its efforts throughout the continent to engage with fans [...]
W promotes World Cancer Day
Cancer Research UK has called in W’s talent and influencer division to raise the profile of World Cancer Day 2017, which takes place this Saturday (4 February). World Cancer [...]
Nexus hires W to launch first AR-powered greetings card from the White House
Animation studio Nexus has appointed W to bring the White House’s first augmented reality (AR) greetings card to life in the UK, marking the end of President Obama’s [...]
W offers job to creator of fake John Lewis Christmas ad
Nick Jablonka, the 18-year-old A-Level student whose online Christmas video made thousands of internet users believe it was this year’s official John Lewis Christmas advert, [...]
Capture media agency appoints W
Retail media agency Capture has appointed W as its first PR agency. Capture was co-founded eight years ago by senior ex-dunnhumby and Procter & Gamble marketers. Its [...]
W expands to Amsterdam
W has opened a full-service office in Amsterdam, in partnership with boutique consultancy roycomm, 12 months after opening its doors in Singapore. W has decided to put down [...]
Behind the Headlines with UKTV’s Gem Pinkney
Gem Pinkney, publicity manager for UKTV’s W, Gold and Dave channels, on what marks out campaign success, the TV soap that helped launch her career and why we’ll [...]
Pitch perfect: new trends in winning new business
The new business pitch of today is fiercely competitive and can be both shorter and  less formal than ever. While the structured pitch process has its advocates, clients and [...]
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