What journalists say they want from PRs today
Fake news is the biggest challenge facing the media today
The rise of fake news has led to journalists becoming much more conscious about what they publish, celebrity content director Jack White revealed in Cision’s latest webinar. [...]
Opinion: Why we
Opinion: Why we’re taking a stand with CALM to prevent male suicide
Adam Mack, UK CEO at W, discusses the agency’s commitment to its work with the Campaign Against Living Miserably (CALM) and what he hopes the campaigns achieve. Unless [...]
W wins Boxpark brief
W to assist with Boxpark Wembley launch
Pop-up mall company Boxpark has appointed W as its retained agency following a competitive pitch. It will help the company to launch new pop-up street food and shopping [...]
Cision webinar to reveal the latest trends in media relations
Influencer marketing may have been the big growth story of 2017. But media relations techniques still form the backbone of every great PR strategy. PR will always be about [...]
W Communications Adam Mack and Warren Johnson
W names former Weber Shandwick strategy chief as its first UK CEO
W Communications has appointed Adam Mack, Weber Shandwick’s former EMEA chief strategy officer, as its first ever UK CEO. Mack will work to enhance W’s strategic capabilities [...]
The 2017 PR Week awards – a retrospective
There is something special about black tie events and award ceremonies. There is something very special about a black tie awards ceremony that brings your own industry  [...]
W to launch Hard Rock Hotel for glh
W to launch London’s Hard Rock Hotel
Hotel operator glh Hotels has appointed W as lead global agency for the launch of the new Hard Rock Hotel in London following a competitive pitch. The agency’s creative launch [...]
W signs Mark Perkins as executive creative director
W Communications signs Mark Perkins as executive creative director
W has appointed Mark Perkins, the man behind the acclaimed NHS ‘Missing Type’ blood donor campaign, to the newly created role of executive creative director. Perkins [...]
PR Case Study: W – Is It OK For Guys?
W Communications helped Lynx shake its outdated “lad culture” reputation with this thought-provoking campaign, and generated an impassioned debate about [...]
Surf Air hires W for European expansion
US company Surf Air, the world’s first all-you-can-fly membership airline, has retained W Communications to publicise its European expansion.   Surf Air’s [...]
W opens “northern powerhouse”
W Communications has acquired Newcastle-based GluePR and renamed it W North, as the agency looks to provide its clients with “a view outside of the London bubble”. Christian [...]
This week’s top trending features on Gorkana News
Your bitesize update on the best PR opinion, interviews, events and insights on Gorkana News: PR Case Study: The Real Mr Darcy TV channel Drama wanted to create a PR campaign [...]
Why wine PR doesn’t have to leave you with a headache
Influencing people to buy and drink wine doesn’t sound like a tough job – but as one of the most “saturated” categories in FMCG, wine brands face a difficult [...]
W promotes Sophie Raine to deputy MD
Sophie Raine has been promoted to deputy managing director, a new role at W Communications. Raine, who joined W in early 2014, previously served as a director at the agency, [...]
Why advertising increasingly needs PR support
John Lewis’ Christmas ad for 2017 shows how PR, along with social media, can spearhead and launch a major advertising campaign. Comms pros from W Communications and Taylor [...]
Most read people news on Gorkana News
Your bite-sized round-up and update on the latest people news featured on Gorkana News: Nick Jablonka, the 18-year-old A-Level student whose online Christmas video made [...]
W acquires House PR amid expansion plans
W has acquired House PR as part of an ambitious expansion strategy that has already seen the company open offices in Singapore and Amsterdam. The deal will add scale to W in [...]
Prime Day or Black Friday: What provides the best PR value?
Amazon has launched ‘Prime Day’ offers for the second year today (Tuesday), and, as shoppers scope out the best deals among its ranges of tech devices, clothing, health, [...]
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