So, there’s been a takeover bid? PRs on tackling both rumour and fact
Kraft Heinz’s takeover bid for Unilever is a recent reminder that PRs must always be prepared for unexpected news, whether rumour or fact. Comms pros from Lansons, MHP and [...]
Unilever’s Geoff McDonald joins Burson-Marsteller with corporate purpose remit
Burson-Marsteller has appointed Geoff McDonald, Unilever’s former global VP of HR for marketing, comms, sustainability and global talent, as a senior advisor on corporate [...]
Case Study: End Marmite Neglect
With the nation facing imminent “Marmageddon”, W reignited Marmite’s 2013 Marmite Neglect campaign with a Marmite Neglect Helpline, a partnership with dating [...]