Jason Nisse, The Nisse Consultancy
Opinion: Niche consultancies are disrupting the PR industry
Large agencies will have to get used to niche consultancies snapping up their clients, argues Jason Nisse, a former Newgate Communications partner and founder of The Nisse [...]
Debbie Zaman, With PR
Opinion: How PR will survive in the “age of automation”
The creative industries will need to adapt to the reality of automation, argues With PR founder Debbie Zaman. But will PR ever be fully automated? The age of automation is [...]
Amplify your success with PR targeting
Discover the PR targeting technique that toppled Ed Sheeran
There’s no reason you should have heard of Daisy Clark. She’s an ordinary teenage girl who likes the guitar and has barely left her home county of Cornwall. Yet, earlier this [...]
Corporate newsrooms
Why every business can benefit from corporate newsrooms
Instilling newsroom culture into a business will maximise the effectiveness of its corporate communications, the co-founders of corporate comms agency Stampa argued in [...]
Nicholas Lazarus
Opinion: Why today’s consumers demand live content across platforms
Nicholas Lazarus, co-founder of Sassy Films, describes the ever-changing nature of broadcast media and how consumers are increasingly migrating towards social networks for [...]
Opinion: How IR professionals can make CEO
Oskar Yasar, managing partner of Broome Yasar Partnership, shares his views a pressing issue for ambitious investor relations and corporate affairs leaders: how communicators [...]
Opinion: Look beyond reach to find the right influencers
Identifying influencers with a real connection to your cause is essential for running successful PR campaigns, says Katie Malark, Allison+Partners’ senior research director. [...]
Opinion: What future for women in PR?
The future for women in PR will be getting paid the same as men doing the same job and having gender balance in the boardroom, writes Angela Oakes of Global Women in PR. But [...]
Opinion: How PR campaigns should represent the LGBTQ community
This Pride month, Jeff Ingold, account manager at W Communications, walks us through the “dos” and “don’ts” for representing and engaging the [...]
Five ways PRs and brands can get ready for Christmas 2017
Christmas may only have taken place three months ago, but savvy retail brands are already planning for their most profitable time of year in 2017, says Courtney Rogers, [...]
Why wine PR doesn’t have to leave you with a headache
Influencing people to buy and drink wine doesn’t sound like a tough job – but as one of the most “saturated” categories in FMCG, wine brands face a difficult [...]
Why visual corporate financial statements lead to more engagement
Visual content is key for companies at the top of FTI Consulting’s annual list of FTSE 100 brands most successfully using social media for corporate financial [...]
Opinion: Why PR and digital agencies need to “co-create”
Aalia Walker, co-founder of SMACK, a London-based digital agency which works with clients including Ted Baker, The Body Shop and Molton Brown, believes co-creation between PR [...]
Ten top tips on how to succeed in luxury PR
Last week, Maria Boyle, founder of MB Communications, was recognised as one of the world’s 25 smartest women working in luxury this year, according to Luxury Daily’s Luxury [...]
Opinion: Harnessing the power of local radio
Josh Wheeler, general manager at broadcast PR specialist Markettiers Manchester, argues the value of local radio and offers tips for PR professionals looking to target it in [...]
Opinion: Four steps to choosing the right influencers for your brand
Following last week’s launch of the Gorkana Guide to Influencer Marketing, Carli Goodfellow, director of digital influence at Cirkle, shares her very own four-step [...]
Opinion: Four ways to get your PR workforce up to scratch on digital
The convergence of technology and digital has become a significant force within all forms of stakeholder engagement. The failure to deploy technology and digital comms can [...]
Opinion: University students pose a different challenge to brands and PRs
It’s Freshers’ Week at universities up and down the country and many PRs see this as the golden moment to establish a meaningful conversation between brands and new [...]
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