How the Museum of London doubled its visitor numbers with PR measurement
How the Museum of London boosted its visitor numbers with PR measurement
The Museum of London had a problem. Its Barbican location isn’t easily visible to the public, and for this reason it has decided to relocate that site to Farringdon in 2022. [...]
Sean O
A better way to measure the value of earned media
Earned media is perfectly positioned to solve the biggest challenges senior marketers face. It generates qualified prospects, identifies potential leads and engages customers [...]
Ketchum
Ketchum: Measurement keeps PR at the top of the marketing mix
Erin Salisbury, senior project manager at Ketchum Global Research and Analytics, says PR measurement is essential for identifying the best opportunities, optimising campaigns [...]
Language trumps location
I hate to use the ‘T’ word, but the phrase ‘language trumps location’ from the recent AMEC Summit does have a ring to it. Tim O’Brien, General Manager of Global [...]
AMEC 2016: Numbers bring the summit to life
Gorkana has put together an infographic telling the story of last week’s ground-breaking AMEC summit and its impact on social media, following key announcements [...]
PR needs to be in the room where it happens…
We’re now halfway through this years AMEC International Summit on Measurement. Day One saw a variety of excellent measurement case studies and some key summit themes are [...]
AMEC Measurement Month – Roundtable at Duck&Waffle
 Not a bad way to start the morning, eh? Gorkana held its first Measurement Roundtable yesterday morning at the Duck & Waffle, focused on best practice measurement in the [...]
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