PR Case Study: Taylor Herring – Art of the Nation
Taylor Herring helped launch Samsung’s new TV, The Frame, by teaming up with The Culture Show’s Miranda Sawyer to reveal Banksy’s Balloon Girl as the nation’s favourite [...]
Somerset Garden Party
PR Case Study: Kin&Co – Somerset Garden Day
Kin&Co helped to launch Somerset Garden Day – a local gardening movement – in just three months, gaining “cut through” in a busy gardening calendar. Campaign [...]
PR Case Study: Stand – Leading The Probate Debate
Stand Agency helped its client Solicitors for the Elderly engage with the media and MPs to head off the Government’s planned rise in probate fees earlier this year. [...]
PR Case Study: W – Is It OK For Guys?
W Communications helped Lynx shake its outdated “lad culture” reputation with this thought-provoking campaign, and generated an impassioned debate about [...]
PR Case Study: PrettyGreen – Alien: River of Pain
PrettyGreen beamed Audible‘s Alien: River of Pain into space for aliens and earthlings alike to intercept at a star-studded launch event in Greenwich’s Royal [...]
PR Case Study: Knocking Ed Sheeran off the #1 Spot
Find out how new consumer PR agency MUNCH took on the challenge to raise the profile of Youtube sensation Daisy Clark, push her into the mainstream music market and, [...]
PR Case Study: Monarch – The Power of Nice
Monarch and Tin Man sought to recapture ‘The Power of Nice’ with the first in a series of PR activations for airline Monarch’s 2017: The Year of Nice, after [...]
PR Case Study: Find Shorn
The Forge Communications and Kingsland Drinks launched the Find Shorn competition to raise awareness of a new product, and to grow a loyal social media following, as well as [...]
PR Case Study: Young’s Gastro Date Night
To help position Young’s Seafood’s Gastro range as the perfect partner to Valentine’s Date Night, Kazoo sent a barbershop quartet to surprise and serenade journalists, [...]
PR Case Study: #essiexrankin
essie is a small, cult nail polish beauty brand loved by those-in-the-know, but with the ambition to become a household name. To increase brand awareness, Golin needed to turn [...]
This week’s top trending features on Gorkana News
Your bitesize update on the best PR opinion, interviews, events and insights on Gorkana News this week. Insight: 8 tips for communicating to the ‘modern woman’ [...]
PR Case Study: #ForestChampions
During last year’s Rio Olympics, WE Communications and Forest Stewardship Council (FSC) created a media campaign to raise awareness of the people who play a vital role [...]
PR Case Study: The British Parking Association
The British Parking Association (BPA) wanted to create a mini PR campaign to shine a light on motorists’ attitudes to parking and using parking technology. The PR Office took [...]
PR Case Study: The Real Mr Darcy
TV channel Drama wanted to create a PR campaign to promote its Jane Austen season, which would launch on 12 February. To fire up media attention, UKTV’s in-house PR team, in [...]
PR Case Study: Banning “Fur” from Warhammer
For the cost of a postage stamp, animal protection charity PETA made headlines around the world, trended on Facebook, and received record website traffic after appealing to [...]
PR Case Study: Sending Innis & Gunn IPA to India
To launch Innis & Gunn’s new India Pale Ale, Manifest London sent a hitchhiker on a gruelling 5,000 mile journey from Edinburgh to India, using only the Scottish brewer’s [...]
PR Case Study: London’s Burning
When creative production company Artichoke wanted to raise the profile of the London’s Burning festival, as part of the commemoration of the 350th anniversary of the [...]
B2B Case Study: GenMobile
WE Communications and Aruba used a research-based campaign to make the benefits of networking technology clear to a wider business audience. The GenMobile campaign focused on [...]
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