Opinion: social media opportunity in 2017
Danny Whatmough head of social, EMEA at Weber Shandwick, talks about PR and social media in 2016, and his expectations and hopes for the medium in 2017. 2016 was quite a year, [...]
Fake news: why it’s a real issue for PR
With ‘post-truth’ announced this week as word of the year by Oxford Dictionaries, Howard Bowden, media trainer and co-founder of Generation, looks at the rise and [...]
Opinion: Seven deadly ways to approach an influencer
Following yesterday’s launch of Gorkana‘s Guide to Influencer Marketing, Joe Friel, head of influencer relations at Good Relations, says there are seven ways PRs [...]
Opinion: What corporate brands should learn from Trump’s victory in a world of rebellion
Aside from the fate of the pollsters – who should be looking for new careers after three strikes on the bounce on calling the big things wrong – one assured [...]
Opinion: Did Trump create the perfect PR campaign?
Back in July, Lord Sugar’s former publicist, David Fraser, said Trump’s campaign for the US presidency was arguably one of the greatest PR campaigns in recent [...]
Opinion: Four ways to get your PR workforce up to scratch on digital
The convergence of technology and digital has become a significant force within all forms of stakeholder engagement. The failure to deploy technology and digital comms can [...]
This week’s top trending features on Gorkana News
Your bitesize update on the best PR opinion, interviews, events and insights on Gorkana News this week: Event: Media Briefing with The Economist and The Economist Films At an [...]
Opinion: PR can address lack of insight in B2B
Richard Fogg, CEO at CCgroup, talks about the lack of insight in B2B PR when compared with its consumer counterpart. PR is a ‘science’, he says, and can provide [...]
Opinion: Collaboration and crisis comms
Victoria Cross, managing partner at Instinctif Partners, argues that preparation for a crisis relies on collaborative communications. I chaired a panel debate recently for a [...]
Opinion: The opportunity for brand-led content
Mark Flanagan, senior partner for content and digital strategy at Portland,  believes that there is opportunity for businesses to produce content that informs or entertains, [...]
Opinion: Why Iran is turning to proactive communications
Salamander Davoudi, co-founder and managing partner at Tancredi, explains how Iran’s corporate environment makes it an exciting frontier for PR. Iran is emerging as one [...]
Opinion: Make video streaming work for your budget
Rory Green, videographer at broadcast PR agency Shout! Communications, talks about video streaming as a valuable tool for PR campaigns and explores live streaming options for [...]
Opinion: ‘BuzzFeed speak’ leads the media agenda
Traditional media reporting has taken its lead from social media and ‘BuzzFeed speak’ this summer, notes Howard Bowden, media trainer and co-founder of [...]
Opinion: Making the most of employee-led storytelling
Sophie Lister, a client director at Hudson Sandler who specialises in corporate storytelling, talks about the value of an employer brand, and shares some tips for engaging [...]
Opinion: How PRs can optimise content for consumers
Communicators can deliver content optimised to reach consumers at the right time and in the right format if they put themselves in the driving seat, says Marcus Sorour, [...]
PR Apprenticeships – views from a rising star
Jessica Kirby was one of the first to take part in the PRCA’s year-long PR Apprentice scheme back in 2012. Four years later, and now a senior account executive at Cirkle [...]
Opinion: The five essential ingredients for a good CEO-communications director relationship
A good relationship with the CEO is essential for communications directors who want to make themselves heard within their organisation. Kate McFerran, partner at Westbourne [...]
Opinion: PR – Pioneering the way for women in senior roles
Aliya Vigor-Robertson, co-founder at London-based HR company JourneyHR, explains why PR is a relatively strong industry for female progression, though she emphasises the need [...]
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