Jason Nisse, The Nisse Consultancy
Opinion: Niche consultancies are disrupting the PR industry
Large agencies will have to get used to niche consultancies snapping up their clients, argues Jason Nisse, a former Newgate Communications partner and founder of The Nisse [...]
Allicia Mellish, Stir PR
Opinion: Trust us… we work in brand communications!
Stir MD Alicia Mellish reveals why she believes declining trust is the most pressing issue in PR today – and invites you to a debate the agency is holding on the topic. Just [...]
Debbie Zaman, With PR
Opinion: How PR will survive in the “age of automation”
The creative industries will need to adapt to the reality of automation, argues With PR founder Debbie Zaman. But will PR ever be fully automated? The age of automation is [...]
Opinion: fake news
Opinion: Fake news is good news for communicators
James Staunton, partner at Instinctif Partners, argues that fake news could actually breathe new life into media relations and communications in general. Fake news has been a [...]
Mazar Masud
Opinion: PR mentorship is a win-win deal for everyone involved
Whether for the mentor, mentee or the organisation itself – PR mentoring is win-win for all, says Mazar Masud, senior consultant at Powerscourt and Taylor Bennett Foundation [...]
Nicholas Lazarus
Opinion: Why today’s consumers demand live content across platforms
Nicholas Lazarus, co-founder of Sassy Films, describes the ever-changing nature of broadcast media and how consumers are increasingly migrating towards social networks for [...]
Opinion: How IR professionals can make CEO
Oskar Yasar, managing partner of Broome Yasar Partnership, shares his views a pressing issue for ambitious investor relations and corporate affairs leaders: how communicators [...]
Opinion: What future for women in PR?
The future for women in PR will be getting paid the same as men doing the same job and having gender balance in the boardroom, writes Angela Oakes of Global Women in PR. But [...]
Opinion: How PR campaigns should represent the LGBTQ community
This Pride month, Jeff Ingold, account manager at W Communications, walks us through the “dos” and “don’ts” for representing and engaging the [...]
Independent vs network agencies: the power of the mid-sized PR firm
Peter Prodromou, president and CEO of Racepoint Global, believes the mid-sized agency is in the strongest position to drive influence for big brands compared to the [...]
Opinion: The press release isn’t just alive and kicking – it’s in rude health
David Walker, senior account manager at creative communications consultancy Beattie, explains why the press release remains a PR staple.  It’s fashionable in PR circles to say [...]
Opinion: How pop music from the 80s can help a small agency
The 80s. Big hair, ski-pants, good times and – some might say – great music. But what could this super glossy era of  pop teach PRs about starting up and running a [...]
Opinion: How to stand-out at Advertising Week
Sarah Ramamurthy, account director at MWWPR UK, offers a guide for PR professionals navigating Advertising Week in 2017.   Advertising Week Europe (20-24 March) sees the great [...]
Opinion: Programmatic PR is here
Adrian Ma, Fanclub PR’s founder, explains programmatic PR and why the PR industry needs to embrace it and understand its media impact. Daniel John Sobieski is a 68-year-old [...]
This week’s top trending features on Gorkana News
Your bitesize update on the best PR opinion, interviews, events and insights on Gorkana News this week. Insight: 8 tips for communicating to the ‘modern woman’ [...]
Opinion: Engaging the UK’s Polish Community
Ewelina Krzysztofik, MD at 2Sisters PR, talks about the unique challenge and opportunity that communicating with the Polish community in the UK offers.  With most Poles [...]
Opinion: A joined-up approach is key to creating top B2B campaigns
Murray Carmichael-Smith, managing partner of integrated marketing agency bcsAgency, explains why he uses a made-up word to sum up success in B2B PR and marketing. B2B [...]
Opinion: When saying “no” to new business is the right response
Brands define themselves by what they do and what they don’t do. But, if you’re a PR agency in your first 12 months how can you really say “no” to new [...]
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