Opinion: Programmatic PR is here
Adrian Ma, Fanclub PR’s founder, explains programmatic PR and why the PR industry needs to embrace it and understand its media impact. Daniel John Sobieski is a 68-year-old [...]
This week’s top trending features on Gorkana News
Your bitesize update on the best PR opinion, interviews, events and insights on Gorkana News this week. Insight: 8 tips for communicating to the ‘modern woman’ [...]
Opinion: Engaging the UK’s Polish Community
Ewelina Krzysztofik, MD at 2Sisters PR, talks about the unique challenge and opportunity that communicating with the Polish community in the UK offers.  With most Poles [...]
Opinion: A joined-up approach is key to creating top B2B campaigns
Murray Carmichael-Smith, managing partner of integrated marketing agency bcsAgency, explains why he uses a made-up word to sum up success in B2B PR and marketing. B2B [...]
Opinion: When saying “no” to new business is the right response
Brands define themselves by what they do and what they don’t do. But, if you’re a PR agency in your first 12 months how can you really say “no” to new [...]
Opinion: Harnessing the power of local radio
Josh Wheeler, general manager at broadcast PR specialist Markettiers Manchester, argues the value of local radio and offers tips for PR professionals looking to target it in [...]
Opinion: PR’s 2017 Trifecta
Alan VanderMolen, president international at We Communications, looks to the year ahead and makes three key predictions for the PR industry. As my father likes to remind me [...]
Influencer marketing: what’s next in 2017?
Last year, influencer marketing came of age in terms of its power and popularity. According to Matt Donegan, MD at social influencer marketing platform Social Circle, 2017 [...]
Opinion: Combating stress in the workplace
Aliya Vigor-Robertson, co-founder at JourneyHR, talks about employee wellbeing in the ever-changing PR and agency environment, and offers suggestions for how it can be [...]
Opinion: Influencer Marketing – it’s a case of PR evolving
Last month, Good Relations’ Joe Friel revealed his top tips for PRs when approaching influencers for brand partnerships. Hannah Lynch, senior account director at Alfred, [...]
Opinion: Is PR a science or an art?
The rise of data has certainly helped PRs get messaging to the right people, in the right place, at the right time, says Splendid Communications’ head of performance, [...]
Opinion: Reputation and risk – how the two worlds work together
Headland recently launched a new reputation risk proposition. Simon Burton, partner at Headland, will lead the new proposition with Hans-Kristian Bryn, a former partner for [...]
Opinion: social media opportunity in 2017
Danny Whatmough head of social, EMEA at Weber Shandwick, talks about PR and social media in 2016, and his expectations and hopes for the medium in 2017. 2016 was quite a year, [...]
Fake news: why it’s a real issue for PR
With ‘post-truth’ announced this week as word of the year by Oxford Dictionaries, Howard Bowden, media trainer and co-founder of Generation, looks at the rise and [...]
Opinion: Seven deadly ways to approach an influencer
Following yesterday’s launch of Gorkana‘s Guide to Influencer Marketing, Joe Friel, head of influencer relations at Good Relations, says there are seven ways PRs [...]
Opinion: What corporate brands should learn from Trump’s victory in a world of rebellion
Aside from the fate of the pollsters – who should be looking for new careers after three strikes on the bounce on calling the big things wrong – one assured [...]
Opinion: Did Trump create the perfect PR campaign?
Back in July, Lord Sugar’s former publicist, David Fraser, said Trump’s campaign for the US presidency was arguably one of the greatest PR campaigns in recent [...]
Opinion: Four ways to get your PR workforce up to scratch on digital
The convergence of technology and digital has become a significant force within all forms of stakeholder engagement. The failure to deploy technology and digital comms can [...]
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