Opinion: The cure for bad advertising
Andrew Bloch, Frank PR‘s co-founder and group MD, argues that people have had enough of bad advertising. So, is it time for advertisers to take a lesson from the comms [...]
Chris Lynch, Cision CMO
Chris Lynch: “Nearly half of journalists said they can’t carry out their job without social media”
Cision CMO Chris Lynch discusses the important key findings in the US from the annual 2017 Global Social Journalism Study. The UK 2017 Social Journalism Study country report [...]
Neil Bayley, Good Relations
Opinion: Reputation management tips to help you sleep at night
Neil Bayley, director of corporate brands at Good Relations, says reputation management is as important as ever – and outlines two opportunities to help business leaders [...]
Michael Taggart, Foco
Opinion: From facts to fables – how corporate comms is embracing storytelling
What do near death experiences, commuter woes and the tampon tax have to do with corporate PR? Michael Taggart, director of storytelling at Foco, explains. The case for the [...]
Niki Wheeler, Launch
Opinion: Layer up to stop your media relations going cold
Launch director Niki Wheeler outlines why it’s important to brainstorm multiple angles for the same story to achieve maximum media coverage. When it comes to media relations [...]
Jason Nisse, The Nisse Consultancy
Opinion: Niche consultancies are disrupting the PR industry
Large agencies will have to get used to niche consultancies snapping up their clients, argues Jason Nisse, a former Newgate Communications partner and founder of The Nisse [...]
Allicia Mellish, Stir PR
Opinion: Trust us… we work in brand communications!
Stir MD Alicia Mellish reveals why she believes declining trust is the most pressing issue in PR today – and invites you to a debate the agency is holding on the topic. Just [...]
Debbie Zaman, With PR
Opinion: How PR will survive in the “age of automation”
The creative industries will need to adapt to the reality of automation, argues With PR founder Debbie Zaman. But will PR ever be fully automated? The age of automation is [...]
Opinion: fake news
Opinion: Fake news is good news for communicators
James Staunton, partner at Instinctif Partners, argues that fake news could actually breathe new life into media relations and communications in general. Fake news has been a [...]
Mazar Masud
Opinion: PR mentorship is a win-win deal for everyone involved
Whether for the mentor, mentee or the organisation itself – PR mentoring is win-win for all, says Mazar Masud, senior consultant at Powerscourt and Taylor Bennett Foundation [...]
Nicholas Lazarus
Opinion: Why today’s consumers demand live content across platforms
Nicholas Lazarus, co-founder of Sassy Films, describes the ever-changing nature of broadcast media and how consumers are increasingly migrating towards social networks for [...]
Opinion: How IR professionals can make CEO
Oskar Yasar, managing partner of Broome Yasar Partnership, shares his views a pressing issue for ambitious investor relations and corporate affairs leaders: how communicators [...]
Opinion: What future for women in PR?
The future for women in PR will be getting paid the same as men doing the same job and having gender balance in the boardroom, writes Angela Oakes of Global Women in PR. But [...]
Opinion: How PR campaigns should represent the LGBTQ community
This Pride month, Jeff Ingold, account manager at W Communications, walks us through the “dos” and “don’ts” for representing and engaging the [...]
Independent vs network agencies: the power of the mid-sized PR firm
Peter Prodromou, president and CEO of Racepoint Global, believes the mid-sized agency is in the strongest position to drive influence for big brands compared to the [...]
Opinion: The press release isn’t just alive and kicking – it’s in rude health
David Walker, senior account manager at creative communications consultancy Beattie, explains why the press release remains a PR staple.  It’s fashionable in PR circles to say [...]
Opinion: How pop music from the 80s can help a small agency
The 80s. Big hair, ski-pants, good times and – some might say – great music. But what could this super glossy era of  pop teach PRs about starting up and running a [...]
Opinion: How to stand-out at Advertising Week
Sarah Ramamurthy, account director at MWWPR UK, offers a guide for PR professionals navigating Advertising Week in 2017.   Advertising Week Europe (20-24 March) sees the great [...]
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