Opinion: What is PR for and how do we know if it works?
Opinion: What is PR for and how do we know if it works?
Xanthe Vaughan Williams, director and co-founder at Fourth Day PR, discusses the findings of the agency’s second Purpose of PR Report. People often ask what PR entails – [...]
Gumtree: What
Gumtree: What’s in our media relations toolkit
Fergus Campbell, head of PR and communications at Gumtree, reveals which tools the company deploys to power its media relations activity. While the modern day communicator [...]
Opinion: Why we
Opinion: Why we’re taking a stand with CALM to prevent male suicide
Adam Mack, UK CEO at W, discusses the agency’s commitment to its work with the Campaign Against Living Miserably (CALM) and what he hopes the campaigns achieve. Unless [...]
Pat Southwell opinion: Those who tell stories rule society
Opinion: Why those who tell the best stories rule society
Pat Southwell, director of strategy at Berkeley, argues that drama, adversity and “concentrating on the negative” is the key to great storytelling in comms. [...]
Launch director Niki Wheeler
Opinion: The PR industry is (finally) striding towards gender parity
Launch director Niki Wheeler looks back on some of the great women she’s encountered over the course of her career and considers how industry attitudes are changing for the [...]
Emma Usher How to book great celebrity talent in 3 simple steps
Opinion: How to book great celebrity talent in 3 simple steps
Emma Usher, director of talent booking agency RunRagged and founder of The VIP Suite, gives her top tips for securing the best celebrity talent for your PR initiatives. The [...]
Neha Khatwani, PRCA
Opinion: Why the PRCA is taking decisive action on diversity in PR
Neha Khatwani, the PRCA’s public affairs, policy and research manager, talks about the new PRCA diversity guidelines and why 2018 is a pivotal year for diversity in PR. This [...]
Forster Communications: How to tackle employee wellbeing in the PR industry
Opinion: How to promote employee wellbeing in the PR industry
Beth Gaudin, a senior consultant at Forster Communications, argues that wellbeing should be a top priority in PR and outlines how to design a wellbeing strategy that works. [...]
Niki Wheeler: What a winning PR account pitch looks like
Opinion: What a winning PR account pitch looks like
Launch director Niki Wheeler recalls this year’s Creative Shootout final and breaks down the key PR pitching tips communicators can take away from the event. Imagine the [...]
Opinion: The key earned media video trends in 2018
Rory Green, videographer at specialist broadcast agency Shout! Communications, predicts how video content in the PR industry will evolve in 2018. Video content is ever [...]
Barry Leggetter to step down as AMEC CEO
Opinion: Measurement’s importance is now understood
Barry Leggetter, CEO of the International Association for Measurement and Evaluation of Communication (AMEC), explores what earned media measurement will look like in 2018 and [...]
Jon McLeod Weber Shandwick
Opinion: Why brands that take a stand will see commercial benefit
Businesses may be missing a trick if they don’t use responsible behaviour to drive commerce, says Weber Shandwick’s Jon McLeod. In its recent 2018 trends white paper, [...]
Michael Taggart, Foco
Opinion: Chomping at the bot – my night with a chat AI
Michael Taggart, co-founder at Foco, considers how far AI has come since the first chatbot was invented in 1964 and what that means for financial PR today. I had a great [...]
Zoe Ogilvie Big Partnership
Opinion: The key growth opportunities for PR in 2018
Zoe Ogilvie, director of BIG Partnership, outlines what she sees as the key growth areas for PR in 2018, including green energy, PR measurement, video content and more. I’m [...]
Carillion shows us that engaging employees is an investment
Opinion: Carillion shows us that engaging employees is an investment, not a cost
Huw Morgan, director of Good Relations’ internal communications practice, argues that Carillion’s collapse shows why brands must invest in employee engagement. Business [...]
Cision webinar Stephen Waddington 5 predictions for PR in 2018
Stephen Waddington predicts 2018 will be a breakthrough year for PR
In this year’s final Cision webinar, Ketchum‘s Stephen Waddington predicted that 2018 will see communicators capitalise on the opportunities new technology is [...]
Opinion: We have a responsibility to close the PR “opportunity gap”
Jessica Huie, director of Kaleidoscope Comms, talks about how meeting her first PR mentor changed her life – and why she’s proud to be part of Connect Mentors. We do not all [...]
Nadine Causey Guiness World Records
Opinion: Record-breaking campaigns are a sign of the (rapidly changing) times
Nadine Causey, Guinness World Records’ SVP for EMEA and APAC, considers what lessons communicators can learn from this year’s record breaking PR campaigns. As more brands and [...]
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