Opinion: How augmented reality can revolutionise PR
Opinion: How augmented reality can revolutionise PR
Lauren Green, content marketing manager at Flow Digital, explores how communicators can use augmented reality (AR) to boost their earned media output.  Augmented reality has [...]
Opinion: Trade show marketing must evolve to survive
Opinion: Trade show marketing must evolve to survive
The traditional trade show model is dying, argues Saskia Stolper, director, Germany at Red Lorry Yellow Lorry. She looks at what’s next in today’s rapidly evolving [...]
Opinion: Confidence levels reveal opportunities for communicators
Opinion: C-suite confidence levels reveal opportunities for communicators
Rhodri Harries, managing director at Kaizo, outlines the results of the Worldcom Confidence Index and what its findings mean for comms professionals. Confidence is often a key [...]
Opinion: Why you need to challenge your client
Opinion: Why you need to challenge your client
David Morgan, executive chairman of The Mission Marketing Group, discusses why it’s sometimes important to push back against some client demands. The best way for clients and [...]
Opinion: Why this is PR’s film moment
Mark Lonsdale, producer at Leap Films, marks the start of the Cannes Film Festival by revealing why PR professionals are beginning to embrace the use of film.   Let’s call it [...]
Opinion: How to demonstrate the value of PR in the energy sector
Opinion: How to demonstrate the value of PR in the energy sector
Paddy Blewer, co-chair of the CIPR’s new Energy Leadership Platform, explores how the group will demonstrate the value of public relations during a period of near [...]
Big Cat Anthony Tattum How to grow a PR agency
Opinion: How to grow a PR agency in today’s challenging business environment
Big Cat managing director Anthony Tattum celebrates the agency’s most successful year to date by revealing the secret to its rapid growth. Creating a PR agency is the easy [...]
Opinion: How to future-proof young leaders
Opinion: How to future-proof young leaders
Erin Salisbury, senior project manager for Ketchum’s global research and analytics team and PRmoment’s Young Professional of the Year 2018, presents four top tips to help [...]
Opinion: What is PR for and how do we know if it works?
Opinion: What is PR for and how do we know if it works?
Xanthe Vaughan Williams, director and co-founder at Fourth Day PR, discusses the findings of the agency’s second Purpose of PR Report. People often ask what PR entails – [...]
Gumtree: What
Gumtree: What’s in our media relations toolkit
Fergus Campbell, head of PR and communications at Gumtree, reveals which tools the company deploys to power its media relations activity. While the modern day communicator [...]
Opinion: Why we
Opinion: Why we’re taking a stand with CALM to prevent male suicide
Adam Mack, UK CEO at W, discusses the agency’s commitment to its work with the Campaign Against Living Miserably (CALM) and what he hopes the campaigns achieve. Unless [...]
Pat Southwell opinion: Those who tell stories rule society
Opinion: Why those who tell the best stories rule society
Pat Southwell, director of strategy at Berkeley, argues that drama, adversity and “concentrating on the negative” is the key to great storytelling in comms. [...]
Launch director Niki Wheeler
Opinion: The PR industry is (finally) striding towards gender parity
Launch director Niki Wheeler looks back on some of the great women she’s encountered over the course of her career and considers how industry attitudes are changing for the [...]
Emma Usher How to book great celebrity talent in 3 simple steps
Opinion: How to book great celebrity talent in 3 simple steps
Emma Usher, director of talent booking agency RunRagged and founder of The VIP Suite, gives her top tips for securing the best celebrity talent for your PR initiatives. The [...]
Neha Khatwani, PRCA
Opinion: Why the PRCA is taking decisive action on diversity in PR
Neha Khatwani, the PRCA’s public affairs, policy and research manager, talks about the new PRCA diversity guidelines and why 2018 is a pivotal year for diversity in PR. This [...]
Forster Communications: How to tackle employee wellbeing in the PR industry
Opinion: How to promote employee wellbeing in the PR industry
Beth Gaudin, a senior consultant at Forster Communications, argues that wellbeing should be a top priority in PR and outlines how to design a wellbeing strategy that works. [...]
Niki Wheeler: What a winning PR account pitch looks like
Opinion: What a winning PR account pitch looks like
Launch director Niki Wheeler recalls this year’s Creative Shootout final and breaks down the key PR pitching tips communicators can take away from the event. Imagine the [...]
Opinion: The key earned media video trends in 2018
Rory Green, videographer at specialist broadcast agency Shout! Communications, predicts how video content in the PR industry will evolve in 2018. Video content is ever [...]
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