Nadine Causey Guiness World Records
Opinion: Record-breaking campaigns are a sign of the (rapidly changing) times
Nadine Causey, Guinness World Records’ SVP for EMEA and APAC, considers what lessons communicators can learn from this year’s record breaking PR campaigns. As more brands and [...]
Danny Whatmough Weber Shandwick PRCA digital report
Opinion: PR must embrace digital in 2018
Danny Whatmough, head of social at Weber Shandwick and chair of the PRCA Digital Group, outlines the key takeaways from this year’s PRCA digital report. One trend that really [...]
Grayling
Opinion: Big companies fail the brand resilience test
Jon Meakin, Grayling’s global head of strategic services, discusses the findings of the agency’s Critical Conditions report into the online reputations of 50 [...]
The Hoffman Agency
Opinion: Multi-market PR – a map for success
Mark Pinsent, managing director, Europe, at The Hoffman Agency, explains some of the common challenges faced by companies executing multi-market PR campaigns, and how to [...]
Barbara Watson Launch
Opinion: How to overcome comms silos
Barbara Watson, Launch’s director of brand and content, discusses the limitations of using silos and argues that training can overcome the difficulties associated with [...]
Is Fake News…fake news?
So it’s official, ‘Fake news’ is the ‘word’ of 2017. Well, according to Collins who have named the term ‘word of the year’, stating that usage has increased by 365% [...]
Rob Lester Good Relations
Opinion: If you can’t communicate, you can’t lead
As former prime minister Gordon Brown’s new book, My Life, Our Times launches, Rob Lester, head of issues and crisis management at Good Relations, argues that leadership has [...]
Opinion: The cure for bad advertising
Andrew Bloch, Frank PR‘s co-founder and group MD, argues that people have had enough of bad advertising. So, is it time for advertisers to take a lesson from the comms [...]
Chris Lynch, Cision CMO
Chris Lynch: “Nearly half of journalists said they can’t carry out their job without social media”
Cision CMO Chris Lynch discusses the important key findings in the US from the annual 2017 Global Social Journalism Study. The UK 2017 Social Journalism Study country report [...]
Neil Bayley, Good Relations
Opinion: Reputation management tips to help you sleep at night
Neil Bayley, director of corporate brands at Good Relations, says reputation management is as important as ever – and outlines two opportunities to help business leaders [...]
Michael Taggart, Foco
Opinion: From facts to fables – how corporate comms is embracing storytelling
What do near death experiences, commuter woes and the tampon tax have to do with corporate PR? Michael Taggart, director of storytelling at Foco, explains. The case for the [...]
Niki Wheeler, Launch
Opinion: Layer up to stop your media relations going cold
Launch director Niki Wheeler outlines why it’s important to brainstorm multiple angles for the same story to achieve maximum media coverage. When it comes to media relations [...]
Jason Nisse, The Nisse Consultancy
Opinion: Niche consultancies are disrupting the PR industry
Large agencies will have to get used to niche consultancies snapping up their clients, argues Jason Nisse, a former Newgate Communications partner and founder of The Nisse [...]
Allicia Mellish, Stir PR
Opinion: Trust us… we work in brand communications!
Stir MD Alicia Mellish reveals why she believes declining trust is the most pressing issue in PR today – and invites you to a debate the agency is holding on the topic. Just [...]
Debbie Zaman, With PR
Opinion: How PR will survive in the “age of automation”
The creative industries will need to adapt to the reality of automation, argues With PR founder Debbie Zaman. But will PR ever be fully automated? The age of automation is [...]
Opinion: fake news
Opinion: Fake news is good news for communicators
James Staunton, partner at Instinctif Partners, argues that fake news could actually breathe new life into media relations and communications in general. Fake news has been a [...]
Mazar Masud
Opinion: PR mentorship is a win-win deal for everyone involved
Whether for the mentor, mentee or the organisation itself – PR mentoring is win-win for all, says Mazar Masud, senior consultant at Powerscourt and Taylor Bennett Foundation [...]
Nicholas Lazarus
Opinion: Why today’s consumers demand live content across platforms
Nicholas Lazarus, co-founder of Sassy Films, describes the ever-changing nature of broadcast media and how consumers are increasingly migrating towards social networks for [...]
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