Neha Khatwani, PRCA
Opinion: Why the PRCA is taking decisive action on diversity in PR
Neha Khatwani, the PRCA’s public affairs, policy and research manager, talks about the new PRCA diversity guidelines and why 2018 is a pivotal year for diversity in PR. This [...]
Forster Communications: How to tackle employee wellbeing in the PR industry
Opinion: How to promote employee wellbeing in the PR industry
Beth Gaudin, a senior consultant at Forster Communications, argues that wellbeing should be a top priority in PR and outlines how to design a wellbeing strategy that works. [...]
Niki Wheeler: What a winning PR account pitch looks like
Opinion: What a winning PR account pitch looks like
Launch director Niki Wheeler recalls this year’s Creative Shootout final and breaks down the key PR pitching tips communicators can take away from the event. Imagine the [...]
Opinion: The key earned media video trends in 2018
Rory Green, videographer at specialist broadcast agency Shout! Communications, predicts how video content in the PR industry will evolve in 2018. Video content is ever [...]
AMEC CEO Barry Leggetter on earned media measurement
Opinion: Measurement’s importance is now understood
Barry Leggetter, CEO of the International Association for Measurement and Evaluation of Communication (AMEC), explores what earned media measurement will look like in 2018 and [...]
Jon McLeod Weber Shandwick
Opinion: Why brands that take a stand will see commercial benefit
Businesses may be missing a trick if they don’t use responsible behaviour to drive commerce, says Weber Shandwick’s Jon McLeod. In its recent 2018 trends white paper, [...]
Michael Taggart, Foco
Opinion: Chomping at the bot – my night with a chat AI
Michael Taggart, co-founder at Foco, considers how far AI has come since the first chatbot was invented in 1964 and what that means for financial PR today. I had a great [...]
Zoe Ogilvie Big Partnership
Opinion: The key growth opportunities for PR in 2018
Zoe Ogilvie, director of BIG Partnership, outlines what she sees as the key growth areas for PR in 2018, including green energy, PR measurement, video content and more. I’m [...]
Carillion shows us that engaging employees is an investment
Opinion: Carillion shows us that engaging employees is an investment, not a cost
Huw Morgan, director of Good Relations’ internal communications practice, argues that Carillion’s collapse shows why brands must invest in employee engagement. Business [...]
Cision webinar Stephen Waddington 5 predictions for PR in 2018
Stephen Waddington predicts 2018 will be a breakthrough year for PR
In this year’s final Cision webinar, Ketchum‘s Stephen Waddington predicted that 2018 will see communicators capitalise on the opportunities new technology is [...]
Opinion: We have a responsibility to close the PR “opportunity gap”
Jessica Huie, director of Kaleidoscope Comms, talks about how meeting her first PR mentor changed her life – and why she’s proud to be part of Connect Mentors. We do not all [...]
Nadine Causey Guiness World Records
Opinion: Record-breaking campaigns are a sign of the (rapidly changing) times
Nadine Causey, Guinness World Records’ SVP for EMEA and APAC, considers what lessons communicators can learn from this year’s record breaking PR campaigns. As more brands and [...]
Danny Whatmough Weber Shandwick PRCA digital report
Opinion: PR must embrace digital in 2018
Danny Whatmough, head of social at Weber Shandwick and chair of the PRCA Digital Group, outlines the key takeaways from this year’s PRCA digital report. One trend that really [...]
Grayling
Opinion: Big companies fail the brand resilience test
Jon Meakin, Grayling’s global head of strategic services, discusses the findings of the agency’s Critical Conditions report into the online reputations of 50 [...]
The Hoffman Agency
Opinion: Multi-market PR – a map for success
Mark Pinsent, managing director, Europe, at The Hoffman Agency, explains some of the common challenges faced by companies executing multi-market PR campaigns, and how to [...]
Barbara Watson Launch
Opinion: How to overcome comms silos
Barbara Watson, Launch’s director of brand and content, discusses the limitations of using silos and argues that training can overcome the difficulties associated with [...]
Is Fake News…fake news?
So it’s official, ‘Fake news’ is the ‘word’ of 2017. Well, according to Collins who have named the term ‘word of the year’, stating that usage has increased by 365% [...]
Rob Lester Good Relations
Opinion: If you can’t communicate, you can’t lead
As former prime minister Gordon Brown’s new book, My Life, Our Times launches, Rob Lester, head of issues and crisis management at Good Relations, argues that leadership has [...]
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