Driving growth with PR measurement
Why measurement is the key to rapid earned media growth
For earned media to grow as rapidly as the paid and owned media industries have expanded, communicators need to embrace measurement. Yet, many in PR still don’t see [...]
Measurement tops the agency agenda at exclusive Cision briefing
Insight tops the agency agenda at exclusive Cision breakfast
A select group of senior communicators gathered in London yesterday to discuss how insight and measurement technology is helping agencies tackle the biggest challenges facing [...]
White Paper: Analysis best practice and measurement in a changing world
Following a successful awards at this month’s AMEC summit in Bangkok, Cision has published a new UK white paper – Analysis best practice and measurement in a changing [...]
Cision wins 10 AMEC awards at 2017 AMEC Summit
Cision, the UK’s leading provider of media intelligence services, won 10 AMEC awards, including six golds, at yesterday’s ceremony in Bangkok. The AMEC awards form part of [...]
AMEC 2016: Numbers bring the summit to life
Gorkana has put together an infographic telling the story of last week’s ground-breaking AMEC summit and its impact on social media, following key announcements [...]
AMEC Awards 2016 Myles and Jeremy
Gorkana wins seven AMEC Awards at the 2016 AMEC Summit
Gorkana, the UK’s leading provider of media intelligence services won seven AMEC Awards at the ceremony last night which marked the end of the annual two-day AMEC Summit. [...]
AMEC 2016: Highlights from day two
Here are some of the highlights from day two of the AMEC International Summit 2016, including notes and comments from the speakers and the community. AMEC launched its [...]
AMEC 2016: AMEC launches Integrated Evaluation Framework
At the AMEC International Summit 2016, AMEC launched its Integrated Evaluation Framework with an interactive tool to promote effective measurement and bring The Barcelona [...]
AMEC 2016: Hotwire’s top measurement tips for a mid-sized agency
During day two of the AMEC summit, Hotwire’s group chief development officer, Andy West, discussed what his business needs for aligning measurement practice. West said [...]
AMEC 2016: AMEC research shows the measurement barriers non-profits face
During a session at the AMEC International Summit today, AMEC’s Non-profit Group launched research showing the barriers to measurement non-profit organisations and [...]
AMEC 2016: Predictions from media intelligence leaders
As the AMEC International Summit continues, three leaders from Kantar, Cision and Isentia predict what changes are coming in the media intelligence industry. During a panel [...]
PR needs to be in the room where it happens…
We’re now halfway through this years AMEC International Summit on Measurement. Day One saw a variety of excellent measurement case studies and some key summit themes are [...]
AMEC 2016: Highlights from day one
Here are some of the highlights from day one of the AMEC International Summit 2016, including notes and comments from the speakers and the community. Jeremy Thompson, chairman [...]
AMEC 2016: AMEC research shows where comms is in the ‘measurement journey’
Chris Foster, worldwide executive vice president at Burson-Marsteller, has published worldwide research, in partnership with the Ipsos Global Reputation Centre, which [...]
AMEC 2016: How Cleveland Clinic protected its comms budget through measurement
At the AMEC Summit 2016, Eileen Sheil, director of communications at Cleveland Clinic describes how she protected her budget when the organisation was in crisis. Eileen Sheil, [...]
AMEC 2016: UNICEF’s three football lessons for measurement
Kicking off the first session at AMEC 2016, Omar Mahmoud, chief of marketing knowledge, private fundraising & partnerships division at UNICEF, discusses how comms [...]
White Paper: Analysis best practice and the key to proving PR success
This White Paper, written ahead of the 2016 AMEC Summit, by Gorkana’s head of insight, Paul Hender, looks at analysis best practice in PR and how you can use it to make your [...]
AMEC 2016: Annual summit set to open in London
The Association for the Measurement and Evaluation of Communication (AMEC) is set to launch its annual International Summit in London this week (15-16 June). With Gorkana as [...]
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