Viktor Frisk wins the 2017 Swedish Cision PR influencer award
Viktor Frisk wins the 2017 Swedish Cision PR influencer award
Viktor Frisk was crowned Sweden’s most influential PR consultant at the Cision PR Influencer Award 2017 last night, Cision’s Oskar Larsson reports. Viktor is [...]
Ogilvy hires head of influencer marketing
Ogilvy PR has appointed Rahul Titus as its head of influencer marketing. Titus will use his experience in influencer marketing to oversee the agency’s development of its ADAM [...]
Young people expect brands to champion good causes, Edelman reports at CIPR conference
From Smirnoff’s campaign for equality in the music industry to Heineken’s ‘Worlds Apart’ social experiment, 2017 has seen many huge brands get behind great causes. After the [...]
Supercar influencer Mr JWW
Opinion: It’s no accident that influencer marketing is on the rise
Targeting niche influencers can yield far greater results than getting coverage in the mainstream press, argues supercar vlogger Mr JWW. Successful marketing campaigns depend [...]
Mr JWW
Meet the Influencer: supercar vlogger Mr JWW
From racking up 37 million views in 14 months to discovering the “world’s best driving road” – Mr JWW reveals how he has become one of the internet’s biggest [...]
Jay Baer reviews the Cision Communications Cloud
Marketing expert Jay Baer reviews the Cision Communications Cloud
Jay Baer, a New York Times best-selling author and product marketing expert, recently reviewed the Cision Communications Cloud (TM) on his popular technology show Marketing [...]
Influencer marketing
5 simple steps to incorporating influencers into your PR strategy
Influencer marketing expert Adrian Ma outlined how to incorporate social influencers into your earned media strategy in this Cision webinar.
NME selects Common Industry
Common Industry has been chosen by Time Inc.’s music and entertainment media brand, NME, to provide creative support and deliver a comms and influencer programme. The agency [...]
21-year-old Ben Jeffries launches new influencer marketing platform
Influencer, a new web platform that allows brands to collaborate with social media content creators, has been launched by 21-year-old entrepreneur Ben Jeffries. The platform [...]
Influencer marketing platform Sweet P Social hires MUNCH for UK launch
Sweet P Social has brought in new consumer agency MUNCH to handle the launch of its two-sided platform, which allows brands, agencies and influencers to connect and [...]
W promotes World Cancer Day
Cancer Research UK has called in W’s talent and influencer division to raise the profile of World Cancer Day 2017, which takes place this Saturday (4 February). World Cancer [...]
Influencer marketing: what’s next in 2017?
Last year, influencer marketing came of age in terms of its power and popularity. According to Matt Donegan, MD at social influencer marketing platform Social Circle, 2017 [...]
Beckii Cruel joins Social Circle
Social influencer marketing platform Social Circle has brought in Rebecca Flint, AKA fashion and beauty influencer Beckii Cruel, as its new creator liaison. Flint has been [...]
Opinion: Influencer Marketing – it’s a case of PR evolving
Last month, Good Relations’ Joe Friel revealed his top tips for PRs when approaching influencers for brand partnerships. Hannah Lynch, senior account director at Alfred, [...]
60 Seconds with Buzzoole MD Victoria Luck
Victoria Luck, UK MD of Naples-born influencer marketing platform Buzzoole, talks to Gorkana about moving from international advertising at Hearst Magazines into influencer [...]
Opinion: Four steps to choosing the right influencers for your brand
Following last week’s launch of the Gorkana Guide to Influencer Marketing, Carli Goodfellow, director of digital influence at Cirkle, shares her very own four-step [...]
Opinion: Seven deadly ways to approach an influencer
Following yesterday’s launch of Gorkana‘s Guide to Influencer Marketing, Joe Friel, head of influencer relations at Good Relations, says there are seven ways PRs [...]
What effective PR looks like for SEO
By Jane Cronin, Content Manager, and Maria Bain, Outreach Executive, at Jellyfish. Best practice SEO now incorporates aspects of PR, content and influencer marketing, far [...]
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