AMEC CEO Barry Leggetter on earned media measurement
Opinion: Measurement’s importance is now understood
Barry Leggetter, CEO of the International Association for Measurement and Evaluation of Communication (AMEC), explores what earned media measurement will look like in 2018 and [...]
Four trends to shape earned media in 2018
2018 promises to be another intriguing year in the evolution of the PR industry as economic, social and technological trends continue to change the earned media landscape. [...]
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