PR News in Brief
PR news round-up (3-7 September)
Here’s a round-up of the week’s top PR news, featuring the first CisionMeets… webinar, an interview with Marie Claire editor-in-chief Trish Halpin and senior FTI [...]
PR Case Study: Speed - BuzzBites
PR Case Study: Speed – BuzzBites
Speed devised a thought leadership campaign, BuzzBites, to enable Nestlé Professional to gain cut-through in a competitive industry. Campaign: BuzzBites Client: Nestlé [...]
Brendon Craigie
60 Seconds with Tyto PR’s Brendon Craigie
Brendon Craigie, co-founder and managing partner at Tyto PR, reveals why the agency has a flexible working model, the most challenging and rewarding aspects of founding a [...]
Opinion: How to communicate in the ‘techlash’ age
Amy Drummond, head of technology at AprilSix Proof, discusses the findings of the agency’s latest report into the current backlash against tech companies. The ‘techlash’ [...]
PR News in Brief
PR news round-up (28-31 August)
Here’s a round-up of the week’s top PR news, featuring Cision’s latest white paper, new hires at Telefonica UK and Hudson Sandler and the Hacks vs Flaks [...]
LADbible: the rise of social publishers and why this matters to the PR industry at CommsCon
We are living in the ‘social media age’, where audience are connected like never before. This has undeniably had a profound impact on the media industry. In the last decade, [...]
PR News in Brief
PR news round-up (20-24 August)
Here’s a round-up of the week’s top PR news, featuring Cision’s latest white paper, LADBible’s CommsCon session and new wins for Cirkle, Red Lorry [...]
The four steps to creating a foolproof crisis comms response
Building a foolproof crisis comms response in four steps
Perhaps the most important role for a PR is to be able to guide their company or client through a crisis. Given that nothing can wipe reputation, prestige and share price from [...]
Opinion: Why the north offers a world of comms opportunities
Opinion: Why the north offers a world of comms opportunities
Alex Pegler, account manager at Higginson Strategy – which has offices in both London and Chester, explores how the northern powerhouse can drive comms opportunities [...]
60 Seconds with Quill PR
60 Seconds with Quill PR’s Louise Hill
Louise Hill, head of content at Quill PR, discusses switching from journalism to a content-focused PR role, the importance of content to a business and the big issues facing [...]
PR News in Brief
PR news round-up (13-17 August)
Here’s a round-up of the week’s top PR news, featuring Auto Trader’s #AutoTraderGoals campaign, Speed’s Laura Tallett and new account wins at Milk [...]
Opinion: Lack of CEO engagement in comms impacts business growth
Opinion: Lack of CEO engagement in comms impacts business growth
Laura Tallett, director of business and corporate at Speed Communications, discusses the struggle of engaging CEOs in marketing activity and how to overcome these barriers. [...]
PR News in Brief
PR news round-up (6-10 August)
Here’s a round-up of the week’s top PR news, featuring Don’t Cry Wolf founder John Brown, Grifco’s acquisition and new senior appointments at Headland [...]
Opinion: Why non-execs are PR
Opinion: Why non-execs are PR’s bridge into the boardroom
Scott Addison and Tal Donahue, board director and senior account manager respectively at Infinite Global, argue that communicators should build relationships with [...]
Opinion: Communicators must help promote health data sharing
Opinion: Communicators must help promote health data sharing
Catherine Desmidt, associate director and head of the health practice at Hotwire, argues that communicators must help health practitioners explain how data sharing benefits [...]
London and Partners
London and Partners’ Laura Citron to discuss London’s ‘brand’
The CIPR Greater London Group will kick-off its annual lecture programme in September with a discussion about the ‘London brand’ and how the capital is being [...]
John Brown founds Don
Opinion: How creatives can stand out in a data-driven world
John Brown, founder of Don’t Cry Wolf, passionately defends the need for creativity in comms and argues that data will never trump instinct when it comes to producing PR [...]
PR News in Brief
PR news round-up (30 July – 3 August)
Here’s a round-up of the week’s top PR news, featuring account wins at The Lifestyle Agency, Eulogy’s new MD and Authentic Ibiza PR’s expansion. [...]
1 2 3 4 69