Honda UK hires Prova PR
Honda UK has chosen automotive agency Prova PR to act as the PR provider for its entire Honda dealer network, following a four-way pitch. Warwick-based Prova has been briefed [...]
PR Case Study: Discover More
When Harley-Davidson wanted to tap into its target audience of touring motorcycle riders, Lexis set in motion an evolving ‘Discover More’ competition that would [...]
4media Group promotes London Motor Show
The London Motor Show has appointed agencies Stature PR and 4mediarelations, both part of 4media Group, to handle the PR around its May event, following a competitive pitch. [...]
Case Study: Pulling Power – Giving Advanced Driving Courses “Sex Appeal”
When the Institute of Advanced Motorists wanted to enhance the appeal of its advanced driving courses among younger people, Tin Man came up with “Pulling Power”, [...]
Revolution briefed to promote Silverstone Classic
Revolution Sports + Entertainment has been chosen to provide a consumer and lifestyle PR campaign for the Silverstone Classic, the world’s biggest classic motor racing [...]
Case Study: Bike Moments
Find out how Forster Communications helped raise the profile of road safety charity The Institute of Advanced Motorists by creating a series of tongue-in-cheek Facebook and [...]
Gorkana meets…Adam Hay-Nicholls
Ahead of the Monaco F1 Grand Prix this weekend, Gorkana catches up with Adam Hay-Nicholls, motoring journalist and Formula One correspondent for Metro, on being the king of [...]