Good Fabs win for Alexander PR
Good Fabs, a leading supplier of fabricated exhausts for Formula 1 and NASCAR, has appointed Alexander PR for the launch of its first consumer-facing products. Since 1982, [...]
Torque wins EDAM Group account
Automotive PR agency Torque Agency Group has been appointed by EDAM Group to support its PR and cross-channel communications activity. Torque will be responsible for all [...]
Audatex appoints Six Degrees
Six Degrees is working with insurance industry technology and data provider Audatex to refine its corporate messaging and increase brand awareness. The agency, which [...]
Brightwells appoints Prova
Auctioneer Brightwells, which specialises in vehicles and classic motoring, has hired communications consultancy Prova. Midlands-based Prova will deliver an integrated [...]
ŠKODA appoints Frank as UK PR agency
ŠKODA UK has appointed Frank to handle the PR for what the brand says is its biggest ever launch, following a competitive pitch.  The announcement of ŠKODA’s large [...]
Groupe PSA hands three-year social media brief to 33Seconds
33Seconds has been handed a three-year social media brief by Groupe PSA, the French automotive company behind car brands Peugeot, Citroen and luxury brand DS Automobiles, [...]
TVC briefed to help cut number of uninsured drivers
MIB (Motor Insurers’ Bureau) has brought creative agency TVC on board to help reduce the number of people driving without car insurance through a new awareness campaign. TVC [...]
Triumph Motorcycles hires Performance Communications
Motorcycle manufacturer Triumph Motorcycles has handed a UK PR and social brief to automotive and sports brand specialist Performance Communications, following a competitive [...]
AA names Splendid Communications as its consumer PR agency
The UK’s leading breakdown service, the AA, has appointed Splendid Communications to provide content and consumer PR support for its current summer campaign, following a [...]
Gorkana meets… F1 journalist Christian Sylt
Christian Sylt, senior Formula 1 and motor racing journalist, talks to Gorkana about how he kicked off his career in the industry, founding Zoom, the F1 charity initiative, [...]
The AA brings Prova onboard
The AA (The Automobile Association) has appointed Prova PR, a specialist automotive agency, to run a B2B thought leadership campaign. Prova will promote The AA to the fleet [...]
Motor Sport editor to depart for automotive PR role
Motor Sport editor Damien Smith is departing the magazine to take up an associate director role at automotive PR specialist Influence Associates in mid-September. A journalist [...]
Autocar names influential comms women in car industry
Autocar has identified the top 100 British women working in the automotive sector, with Fiona Pargeter, head of global PR comms for Jaguar Land Rover, taking the comms [...]
Hyundai hands innovation brief to Launch PR
Hyundai Motor UK has appointed Launch PR to reach a “whole new audience” with a brief centred on innovation and technology.   The agency, which won the account following [...]
Honda UK hires Prova PR
Honda UK has chosen automotive agency Prova PR to act as the PR provider for its entire Honda dealer network, following a four-way pitch. Warwick-based Prova has been briefed [...]
PR Case Study: Discover More
When Harley-Davidson wanted to tap into its target audience of touring motorcycle riders, Lexis set in motion an evolving ‘Discover More’ competition that would [...]
4media Group promotes London Motor Show
The London Motor Show has appointed agencies Stature PR and 4mediarelations, both part of 4media Group, to handle the PR around its May event, following a competitive pitch. [...]
Case Study: Pulling Power – Giving Advanced Driving Courses “Sex Appeal”
When the Institute of Advanced Motorists wanted to enhance the appeal of its advanced driving courses among younger people, Tin Man came up with “Pulling Power”, [...]
1 2
Copyright © 2017 Gorkana