We've developed a powerful client relationship management (CRM) system that enables you to manage and monitor relationships with journalists across the media.
Record every call, meeting and interaction with each journalist. Add background notes. Even indicate the strength of the relationship between a journalist and each member of your team.
Ultimately of course, relationships are based on human interaction, and that's down to the individual PR and journalist. What we aim to do is simplify and streamline all the note-taking and record-keeping.
gorkana CRM is also an excellent way to monitor team performance, providing real accountability by each member of the team.