In a week which saw more Olympics piggybacking than you can shake a javelin at, those folks at Hotwire PR have come up with a novel association which also touches on that old chestnut of work/life balance.
They’re rolling out Fitbits, a bit like a turbo-charged pedometer, to their 170 staff (if they want one) in a bid to help them keep track of their health and wellbeing. The user simply drops the Fitbit in their pocket and get on with things – it tracks everything from number of hours slept to calories burned.
Work/life balance isn’t always easy when you’re a PR, particularly working in agency, but these little critters might just help by showing the user which sleep cycle suits them best and when they are most productive.
Summer staff parties and away days are all great perks of working agency side but making sure your people are fit for PR, as well as being PR fit, seems like a really good way of looking at things.
PS Also loving the MauriceBikes which M&CSaatchi Group has wheeled out for staff, including M&C Saatchi PR staffers, to use during the Olympics.
