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You know PR works. But how do you demonstrate that to the board, multiple stakeholders and PR sceptics? When budgets are under such close scrutiny, proving that your PR initiatives directly support the business is paramount.
Defining what constitutes success in PR has been our core focus for nearly 20 years. Central to our philosophy is to provide the particular metrics you need, that prove your case, not just the metrics that are easy to measure.
We create media measurement programmes for the world's leading organisations, wrapping metrics around their complex and unique businesses, ultimately helping them understand, refine and demonstrate how PR has impacted the bottom line.
Take a look at our blog - Measurement Matters for the latest trends, insights and thinking in PR Measurement, Media Analysis and Social Media.