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Effectiveness
Give your PR the power of Gorkana Group's insight
We'll help you prove and improve the effectiveness of your PR.
How well are your campaigns working? Are your key messages resonating with your audience? Did your PR result in behavioural change? When you plan a launch how can you prove it will work?
You can truly understand and demonstrate the impact of your PR outreach across all media channels with our award-winning analysis and research. This is backed up with research techniques so you can recognise real outcomes and out-takes.
Typical analytics you can access include:
- Volume and favourability
- Coverage by brands, services, products and business areas
- Issues and trends tracking
- Opportunities to see
- Audience reach and frequency
- Competitor media presence
- Key message delivery
- Media type, publication and journalist tracking
- Impact achieved
- Regional and socio-economic profile
Highlights
Campaigns, launches and messaging
We'll work with you on an ad-hoc, or an ongoing basis to track the performance of your PR activities and provide invaluable insights to help you plan and refine your comms to maximum effect.
Spokespeople
Spokespeople play a vital role in the quality of your coverage and perception of your brand. We ensure you know how to make the most of them by understanding who is best speaking up for your brand how they fair against the competition and the industry in general.
PR agency performance
Is your PR agency delivering against the objectives and KPIs set for them? We can provide guidance, support and analysis to review or improve performance.
Social and mainstream analysis
We evaluate all the channels so you have a full 360 degree view of your performance from the eyes of the consumer.
Online analytics and reporting
You can access benchmarking intelligence along with our full suite of media intelligence services in our unique online portal letting you interrogate, review and share your analysis from anywhere in the world.
In brief
- Experience. Tap into the insights from one of the world's most experienced communications measurement teams, using robust methods and sophisticated metrics..
- Sector expertise. Work with specialist account teams that can add significant value to your planning and measurement strategy.
- A global viewpoint. Understand the global context. We work with some of the world's leading brands so we have that big picture view and offer a consistent understanding of PR success.
- Tailored to your needs. No matter how simple or complex your business we can provide the exact type of analysis you need to prove and improve your effectiveness.
- Market-leading speed, accuracy and reliability. Trust in a service that combines the best analysts, smartest technology and trusted content from leading suppliers.
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Adobe
We could not be more pleased with their services. Their easy to understand yet robust reports, sophisticated online tool and excellent customer service have provided valuable feedback to enhance our international PR program.
Head of Communications , Adobe
