Fed up of toggling between various dashboards and online tools to keep track of your mainstream media coverage and social media conversations? Metrica Radar – our real-time social media monitoring tool is now built-in to our all-in-one media portal so you can review, compare and contrast your social and mainstream coverage in one place.
If you already subscribe to our media monitoring service, we can help set up your social media monitoring in line with your mainstream monitoring brief – whether that’s comparing your media exposure against your competitors or keeping track and evaluating whether your key messages and campaigns are cutting through.
All of this is summarised neatly and succinctly on your social media dashboard where you can quickly spot trends, understand where your coverage is most prevalent, which messages and topics are driving the most positive or negative buzz and who your most important advocates and critics are.
Being able to review all your activity and coverage side-by-side makes the job of identifying connections between your social media and mainstream coverage painless.
To find out more and watch a demonstration video click here.
Want to be one of the first to try the new and improved Gorkana Media portal? Just email jason.weekes@gorkana.com or call +44 20 7674 0347.
