Gorkana Group, the market-leading PR planning, monitoring and analysis services provider has struck a partnership with Opoint, a European search tech specialist, to make it easier for PRs to track image gallery coverage.
As the online media landscape continues to evolve driven by user demand for exciting and engaging content, a growing number of magazine publishers are using image galleries to present product-related editorial that look like magazine spreads.
This content has proven difficult to track, but Opoint’s advanced search and filtering technology means Gorkana can now pinpoint this all-important coverage and deliver a captured link to the article image.
“We understand that coverage is the Holy Grail for any PR so we’re delighted that forging links with Opoint means we can now deliver this all-important content. We’re committed to helping save time and making life easier for our PR customers and that’s exactly what this development means,” Jeremy Thompson, Managing Director, Gorkana Group, said.
Jon Anders Tangnes, Director, Opoint said, “Collecting content from image galleries is a new and complex process and no other search platform collects this type of content in the way we do.”
The enhanced search is the latest in a series of developments, including new article format and faster turnaround.
For more information please email us at getintouch@gorkana.com.
