Gorkana Group

The Gorkarters Race to Raise – Broadgate Mainland Charity Event

On Wednesday 22nd May, Claire Dimes, Simon Hooper, Marianne Lingwood, Charlie Mayer and I attended the Broadgate Mainland annual Go-karting charity event in memory of Neil Mainland.

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The event pitted 12 (extremely competitive!) teams against each other over a 2 …

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Cannes Film Festival 2013 – Promoting The Great Gatsby

There is a chance you have heard of a little film called The Great Gatsby over the last few months. If you haven’t, I beg to ask – where have you been? Directed by Baz Luhrmann, The Great Gatsby is …

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Toulon Snatches Victory in Heineken Cup Showstopper

Jonny Wilkinson kicked his team to victory once again, this time for Toulon! Who’d have thought that ten years after kicking that drop goal to clinch World Cup victory for England, Jonny would do it again? His 11 points and …

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#GorkanaBeauty – Beauty Bloggers Meet PRs at House of Rush – 14/05/2013

Coco Chanel couldn’t have been more right when she said, “A girl should be two things – classy & fabulous.” And this quote was appropriately the first thing we saw upon entering the glamorous House of Rush salon on Piccadilly …

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Innovate or Die? The Search for Workable Media Models (Part II)

As print media continues to sell fewer copies, companies are tweaking, reworking and, in some cases, transforming their business models. My first blog post on this subject explored the reasons behind More! magazine’s suspension and Auto Trader‘s decision to …

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Gorkana Cup – Dartmoor National Park Orienteering Challenge

I’m going to start this blog post with a typically British topic of conversation – the weather. You would think that by May we can expect temperatures above zero and perhaps a dash of sunshine. But no, Wednesday 15th May …

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#GorkanaSky Breakfast Briefing with Sky News 17/05/2013

On Friday morning we welcomed Richard Suchet, News Presenter, and Alistair Bunkall, Defence and News Correspondent at Sky News, to Sainsbury’s to discuss their roles at Sky and how PRs can feed in content.

As the UK’s first dedicated 24-hour …

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Innovate or Die? The Search for Workable Media Models (Part I)

Free or subscription-based? Print and online, or online-only? Media companies are trying to find solutions to a rather persistent trend: the decline of print media. In short, people are buying less of it, which is undermining its very lifeblood, advertising …

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Are Paywalls the Future for Quality Online Content?

In light of the recent announcements from The Daily Telegraph and The Sun, I wanted to take a look back at the evolution of the controversial paywall and ask ‘Are paywalls the future for quality online content?’

A paywall …

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#GorkanaIndy Breakfast Briefing with independent.co.uk and Independent Voices 09/05/2013

This morning we welcomed Zach Leonard, Managing Director of Digital, Christian Broughton, Digital Editor, and Amol Rajan, Editor of independentvoices.co.uk, to The Brewery to discuss the format and direction of the site and how they like to deal with …

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Gorkana Group specialises in media intelligence & insight for PRs, Marketers & Journalists. Visit www.gorkana.com for more information.

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