Gorkana Group

#GorkanaTheLawyer – Breakfast Briefing with The Lawyer 13/06/2013

Yesterday we welcomed Catrin Griffiths, Editor, Katy Dowell, Acting News Editor and Matt Byrne, Features Editor of The Lawyer, to discuss the publication (print and online) and the range of opportunities for PRs.

The Lawyer and TheLawyer.com are the UK’s

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The PR Challenges Facing Superman

Superman returns to the big screen on Friday14th June in Man of Steel, a film that is expected to comfortably surpass $100million at the US box office in its opening weekend.

With a marketing budget rumoured to be almost …

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Why is it Better for PRs to Build Relationships with Bloggers?

Bloggers have been around for years but right now the blogosphere is exploding and PRs everywhere are becoming more savvy to the benefits of working with them on a global scale. The old hacks versus flacks debate in the industry …

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#GorkanaHuffPo – Breakfast Briefing with The Huffington Post UK 11/06/2013

This morning we welcomed Carla Buzasi, Editor-in-Chief, Caroline Frost, Entertainment Editor and Jody Thompson, Blogs Editor at The Huffington Post UK, to discuss the site and the range of opportunities for PRs.

The Huffington Post (UK) is a website covering …

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We Did It! Gorkana Group Wins Four AMEC Awards

If you read our Cheat Sheet on Friday, you will know that on Thursday evening Gorkana Group with its clients scooped four awards at the annual AMEC Awards in Madrid. We may be back to the obligatory British cloudy summer …

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#GorkanaBG Breakfast Briefing with Business Green 04/06/2013

On Tuesday morning we welcomed James Murray, Editor of Businessgreen.com, to discuss the online publication and the range of opportunities for PRs.

BusinessGreen is a business website that offers companies the latest news and best-practice advice on how to become …

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Why is Social Media Important for Businesses?

There are so many questions surrounding social media, that I’m sure we have all felt like this guy at some point. Well if you have, you’re not alone, so don’t worry!

As a member of the sales team here at …

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The Power of Social Media and the Safety Net of Traditional Journalism

I can pinpoint the exact moment that I really got the power of social media and the way it is changing journalism, or at least saw its power first hand – 09.02 on Friday 24th May. That was the …

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B2B or B2C? Neither. It’s P2P.

As marketers, we’re familiar with the terms B2B – Business to Business (or Trade) and B2C – Business to Consumers. However, what about throwing another three-character term into the mix? The reality is, no matter if you are reaching out …

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Condé Nast Launches Fashion College – Extra Curricular Activities

Flicking through The Independent a couple of weeks ago, I came across an article that piqued my interest. Indy journalist Chloe Hamilton recalled her venture into the new Condé Nast College of Fashion & Design and provided an insight into …

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Gorkana Group specialises in media intelligence & insight for PRs, Marketers & Journalists. Visit www.gorkana.com for more information.

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