Why it
Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
This week’s top trending features on Gorkana News
Your bite-sized update on the best PR opinion, interviews, events and insights featured on Gorkana News this week. Insight: Three benefits to independent working in PR The [...]
Clifford French wins Farah menswear brief
London-based fashion brand Farah menswear has hired Clifford French to activate its position as the official apparel partner of Sahara Force India during the 2017 / 2018 [...]
PR Case Study: Find Shorn
The Forge Communications and Kingsland Drinks launched the Find Shorn competition to raise awareness of a new product, and to grow a loyal social media following, as well as [...]
Garmin hires Tangerine to reinvigorate Sat Nav offer
The automotive arm of tech firm Garmin UK has brought in Tangerine to support and reinvigorate its Portable Navigation (‘Sat Nav’) and Dash Cam offerings, following a [...]
3 benefits to independent working in PR
The growth of independent working in PR – as consultants, freelancers and remote workers – looks to change the industry as it has done in many sectors. Nina [...]
Cicero’s Iain Anderson joins Institute of Business Ethics advisory council
Iain Anderson, executive chairman of communications consultancy Cicero Group, has joined the Institute of Business Ethics’ (IBE) advisory council. The advisory council [...]
3MANFACTORY wins PR brief to celebrate Eureka!’s 25th birthday year
Yorkshire-based children’s museum Eureka! has handed a PR  and comms brief to 3MANFACTORY, as the visitor attaction celebrates its 25th birthday. 3MANFACTORY, which won the [...]
This week’s top people news on Gorkana News
Your bite-sized update on the people news and moves featured on Gorkana News this week. Katie Baldwin leaves Yorkshire Post for NHS comms role Katie Baldwin is leaving her [...]
Choose Chicago hires The PC Agency
Choose Chicago, the official tourism body for Chicago, has brought in The PC Agency as its UK in-market PR agency. Chicago welcomed 54.1 million visitors in 2016, which a 2.9% [...]
QVC UK appoints instinct pr as retained UK PR agency
Consumer agency instinct pr has been appointed as the retained UK consumer PR agency for multi-media retailer QVC, following a competitive pitch last month. QVC UK combines [...]
Lottoland hires Laura Pearson as head of corporate affairs
Lottoland has hired Camelot’s Laura Pearson as head of corporate affairs. She will join the organisation in May. Pearson was head of global corporate affairs at Camelot, [...]
Highland Marketing hires strategy and content director
PR and marketing agency Highland Marketing has appointed Lyn Whitfield to the new role of strategy and content director. A former journalist, Whitfield has specialised in [...]
AMEC 2017: Cision’s Kevin Akeroyd to talk data, measurement, technology and comms
Kevin Akeroyd, global CEO of Cision, is delivering a keynote on the data, measurement and technology revolution and how it will change the comms world at the AMEC summit next [...]
Gender pay gap at 7.5% for marketing professionals as mandatory reporting comes into effect
Employers will publish their gender pay gap figures from today as the UK becomes one of the first countries to make it compulsory. The gap is currently at 7.5% for marketing [...]
Kaizo launches world’s first augmented driving device Navdy
Kaizo has been hired for the UK launch of Navdy, which it says is the world’s first augmented driving device. It uses augmented reality (AR) to project information as a [...]
Hacks vs Flaks announces teams and sponsors
An all-star cast of PRs and journalists are all set to go head to head this Sunday (9 April) in the 10th Hacks vs Flaks Easter Sports Day.   A record haul of over £13,000 has [...]
Infection Prevention Society hires Forster Communications
Forster Communications has been selected by the Infection Prevention Society to help position the organisation as the UK’s leading authority on infection prevention and [...]
Weber Shandwick and Hope&Glory among winners at PRCA Digital Awards
At the inaugural PRCA Digital Awards last night (5 April), Weber Shandwick and Hope&Glory won multiple awards, and Ketchum’s Stephen Waddington was recognised in the [...]
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