Why it
Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Cicero to offer free PR campaign for one brand in run-up to snap General Election
Cicero Group is offering its PR services for free to one ‘challenger’ brand, as the UK heads towards a General Election on 8 June. The agency, which picked up the prize for [...]
Funeralbooker appoints first head of PR
Start-up disruptor brand Funeralbooker has brought in Jo Ganly-Hilaire as its first head of PR and Antoni Swidlicki as content marketing manager. Funeralbooker launched in [...]
Next 15 launches Project Warhol to fund internal entrepreneurs
Next 15 has launched Project Warhol, a $2 (£1.6) million fund aimed at helping employees, which includes staff at agencies such as Lexis and Text 100, develop new ideas into [...]
Eulogy adds Jack McCormick to business services team
Eulogy has recruited account director Jack McCormick to join its business services division. McCormick will be working with Eulogy clients, including Getty Images and Kantar [...]
PRCA adds Stephen Waddington as PRCA Fellow
The PRCA welcomes Ketchum’s partner and chief engagement officer, Stephen Waddington, as its latest fellow. PRCA Fellowships are awarded to individuals who have made a major [...]
SodaStream hands brand repositioning brief to Alfred
SodaStream, the ‘sparkling water maker’, has chosen Alfred as its lead UK comms consultancy to drive brand repositioning and UK expansion. With operations in 45 countries, [...]
Ketchum’s global corporate lead Rod Cartwright exits agency
Rod Cartwright, Ketchum’s global corporate lead is set to leave the agency in May. Cartwright took on his role with the agency in 2011, succeeding Rob Flaherty and was made [...]
Cheshire legal firm appoints No Brainer
No Brainer has added legal specialists from Aaron & Partners LLP to its client roster after an eight-way pitch. The agency takes on the account on a retained basis and [...]
Trampoline park Flip Out hires Ready10
Flip Out, the UK’s largest trampoline park operator, has appointed Ready10 to manage the launch of its newest London site at Brent Cross. Founded in Australia in 2012, Flip [...]
Health-tech platform Cera chooses W to help “disrupt social care sector”
Cera, a new health-tech platform which enables family members to book carers for elderly relatives, has appointed W as its retained PR agency, following a launch project in [...]
ICCO to induct Lord Bell into Hall of Fame
The International Communications Consultancy Organisation (ICCO) will induct Lord Tim Bell into the ICCO Hall of Fame this evening. Bell, who is known for his advisory role in [...]
This week’s top people news on Gorkana News
Your bite-sized update on the people news and moves featured on Gorkana News this week. Ruder Finn UK appoints Shelley Facius as head of technology Juice PR founder Shelley [...]
LCA promotes Alexandra Palace restoration project
Alexandra Park & Palace Charitable Trust has appointed London Communications Agency on a 12 month contract to raise the profile of its £26 million East Wing Restoration [...]
Unity wins six-figure brief to launch STRONG by Zumba
Unity has won its first health and fitness client – STRONG by Zumba, a music-led fitness programme that combines HIIT (high-intensity interval training), bodyweight [...]
Ruder Finn launches healthtech practice
Ruder Finn has launched Bloom Health, a new speciality practice focused exclusively on healthtech. Nicole Pariser, the former director of global PR for Medidata, will support [...]
Kiwi.com hires Frank
Frank has been hired to handle the consumer and lifestyle PR for online travel business Kiwi.com. Kiwi.com, based in the Czech Republic, has a global reach covering USA, UK, [...]
Match Report: Hacks vs Flaks Easter Sports Day
Suncream was the order of the day down at the Bank of England Sports Centre on Sunday as sizzling temperatures brought an added intensity to the latest Hacks vs Flaks Easter [...]
Nordoff Robbins Scotland engages Material UK
Nordoff Robbins Scotland (NRS) has engaged creative communications agency Material UK to drive awareness of the charity’s work, and increase fundraising opportunities. [...]
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